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Key account manager vs account executive

The differences between key account managers and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a key account manager has an average salary of $102,315, which is higher than the $69,618 average annual salary of an account executive.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for an account executive are customer service, CRM, and healthcare.

Key account manager vs account executive overview

Key Account ManagerAccount Executive
Yearly salary$102,315$69,618
Hourly rate$49.19$33.47
Growth rate5%5%
Number of jobs160,992205,561
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age4644
Years of experience8-

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Key account manager vs account executive salary

Key account managers and account executives have different pay scales, as shown below.

Key Account ManagerAccount Executive
Average salary$102,315$69,618
Salary rangeBetween $75,000 And $138,000Between $44,000 And $109,000
Highest paying CitySan Francisco, CAPortland, OR
Highest paying stateMaineOregon
Best paying companyQuidelHitachi Vantara
Best paying industryPharmaceuticalFinance

Differences between key account manager and account executive education

There are a few differences between a key account manager and an account executive in terms of educational background:

Key Account ManagerAccount Executive
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

Key account manager vs account executive demographics

Here are the differences between key account managers' and account executives' demographics:

Key Account ManagerAccount Executive
Average age4644
Gender ratioMale, 68.1% Female, 31.9%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage7%5%

Differences between key account manager and account executive duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
  • Show more

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Key account manager vs account executive skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%

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