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Key account manager vs category manager

The differences between key account managers and category managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a key account manager, becoming a category manager takes usually requires 8-10 years. Additionally, a key account manager has an average salary of $102,315, which is higher than the $102,035 average annual salary of a category manager.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.

Key account manager vs category manager overview

Key Account ManagerCategory Manager
Yearly salary$102,315$102,035
Hourly rate$49.19$49.06
Growth rate5%10%
Number of jobs160,992108,424
Job satisfaction-5
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 74%
Average age4639
Years of experience810

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

Key account manager vs category manager salary

Key account managers and category managers have different pay scales, as shown below.

Key Account ManagerCategory Manager
Average salary$102,315$102,035
Salary rangeBetween $75,000 And $138,000Between $74,000 And $138,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateMaineNevada
Best paying companyQuidelMcKinsey & Company Inc
Best paying industryPharmaceuticalManufacturing

Differences between key account manager and category manager education

There are a few differences between a key account manager and a category manager in terms of educational background:

Key Account ManagerCategory Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Key account manager vs category manager demographics

Here are the differences between key account managers' and category managers' demographics:

Key Account ManagerCategory Manager
Average age4639
Gender ratioMale, 68.1% Female, 31.9%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between key account manager and category manager duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
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Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
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Key account manager vs category manager skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%

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