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Key account manager vs strategic accounts manager

The differences between key account managers and strategic accounts managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a key account manager and a strategic accounts manager. Additionally, a key account manager has an average salary of $102,315, which is higher than the $83,574 average annual salary of a strategic accounts manager.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for a strategic accounts manager are account management, healthcare, and customer service.

Key account manager vs strategic accounts manager overview

Key Account ManagerStrategic Accounts Manager
Yearly salary$102,315$83,574
Hourly rate$49.19$40.18
Growth rate5%5%
Number of jobs160,992141,224
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does a strategic accounts manager do?

A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.

Key account manager vs strategic accounts manager salary

Key account managers and strategic accounts managers have different pay scales, as shown below.

Key Account ManagerStrategic Accounts Manager
Average salary$102,315$83,574
Salary rangeBetween $75,000 And $138,000Between $51,000 And $135,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateMaineNew Jersey
Best paying companyQuidelVMware
Best paying industryPharmaceuticalTechnology

Differences between key account manager and strategic accounts manager education

There are a few differences between a key account manager and a strategic accounts manager in terms of educational background:

Key Account ManagerStrategic Accounts Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Key account manager vs strategic accounts manager demographics

Here are the differences between key account managers' and strategic accounts managers' demographics:

Key Account ManagerStrategic Accounts Manager
Average age4646
Gender ratioMale, 68.1% Female, 31.9%Male, 68.2% Female, 31.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between key account manager and strategic accounts manager duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
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Strategic accounts manager example responsibilities.

  • Manage a daily, weekly, and monthly sales funnels and pipelines to track accounts from initial call to close.
  • Employ sales processes using SalesForce CRM tool.
  • Maintain client schedules and records within SalesForce to keep campaigns on track.
  • Increase ACR revenues by cross-selling products and services and ensuring client retention.
  • Provide web demonstrations (GoToMeeting, WebEx) of on demand SaaS printing-marketplace solution.
  • Support infrastructure and sales teams to meet technical, administration, and special support requirements.
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Key account manager vs strategic accounts manager skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common strategic accounts manager skills
  • Account Management, 9%
  • Healthcare, 7%
  • Customer Service, 6%
  • Salesforce, 5%
  • CRM, 5%
  • Digital Marketing, 5%

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