Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between lead brand representatives and direct sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a direct sales representative. Additionally, a direct sales representative has an average salary of $43,527, which is higher than the $41,652 average annual salary of a lead brand representative.
The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a direct sales representative are customer service, direct sales, and TV.
| Lead Brand Representative | Direct Sales Representative | |
| Yearly salary | $41,652 | $43,527 |
| Hourly rate | $20.02 | $20.93 |
| Growth rate | 4% | 4% |
| Number of jobs | 143,482 | 159,668 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 53% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.
As a direct sales representative, you are responsible for creating customer awareness of a company's products and services and closing sales. You will perform varied tasks that include assisting in developing and executing marketing and sales plans, conducting research on competing products, and identifying opportunities to improve sales. Additionally, you are expected to answer inquiries about product features, availability, benefits, and pricing. Other tasks that you are likely to perform include attending trade shows, preparing sales proposals for prospective buyers, and preparing sales reports.
Lead brand representatives and direct sales representatives have different pay scales, as shown below.
| Lead Brand Representative | Direct Sales Representative | |
| Average salary | $41,652 | $43,527 |
| Salary range | Between $33,000 And $51,000 | Between $27,000 And $69,000 |
| Highest paying City | - | Salem, OR |
| Highest paying state | - | Maine |
| Best paying company | - | |
| Best paying industry | - | - |
There are a few differences between a lead brand representative and a direct sales representative in terms of educational background:
| Lead Brand Representative | Direct Sales Representative | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 53% |
| Most common major | Business | Business |
| Most common college | University of Maryland - College Park | SUNY College of Technology at Alfred |
Here are the differences between lead brand representatives' and direct sales representatives' demographics:
| Lead Brand Representative | Direct Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 22.6% Female, 77.4% | Male, 68.4% Female, 31.6% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |