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Lead brand representative vs direct sales representative

The differences between lead brand representatives and direct sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a direct sales representative. Additionally, a direct sales representative has an average salary of $43,527, which is higher than the $41,652 average annual salary of a lead brand representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a direct sales representative are customer service, direct sales, and TV.

Lead brand representative vs direct sales representative overview

Lead Brand RepresentativeDirect Sales Representative
Yearly salary$41,652$43,527
Hourly rate$20.02$20.93
Growth rate4%4%
Number of jobs143,482159,668
Job satisfaction--
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 53%
Average age4747
Years of experience44

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does a direct sales representative do?

As a direct sales representative, you are responsible for creating customer awareness of a company's products and services and closing sales. You will perform varied tasks that include assisting in developing and executing marketing and sales plans, conducting research on competing products, and identifying opportunities to improve sales. Additionally, you are expected to answer inquiries about product features, availability, benefits, and pricing. Other tasks that you are likely to perform include attending trade shows, preparing sales proposals for prospective buyers, and preparing sales reports.

Lead brand representative vs direct sales representative salary

Lead brand representatives and direct sales representatives have different pay scales, as shown below.

Lead Brand RepresentativeDirect Sales Representative
Average salary$41,652$43,527
Salary rangeBetween $33,000 And $51,000Between $27,000 And $69,000
Highest paying City-Salem, OR
Highest paying state-Maine
Best paying company-Google
Best paying industry--

Differences between lead brand representative and direct sales representative education

There are a few differences between a lead brand representative and a direct sales representative in terms of educational background:

Lead Brand RepresentativeDirect Sales Representative
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 53%
Most common majorBusinessBusiness
Most common collegeUniversity of Maryland - College ParkSUNY College of Technology at Alfred

Lead brand representative vs direct sales representative demographics

Here are the differences between lead brand representatives' and direct sales representatives' demographics:

Lead Brand RepresentativeDirect Sales Representative
Average age4747
Gender ratioMale, 22.6% Female, 77.4%Male, 68.4% Female, 31.6%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between lead brand representative and direct sales representative duties and responsibilities

Lead brand representative example responsibilities.

  • Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
  • Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
  • Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
  • Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
  • Review and adjust payroll when need
  • Assist store leadership with various projects including communications regarding weekly sales.
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Direct sales representative example responsibilities.

  • Manage accounts and create invoices via QuickBooks.
  • Achieve and maintain high-volume sales output, for cell phones and broadband products to stay employ with company.
  • Contact medicare eligible recipients to sell medicare advantage plans through in-home meetings, community seminars and direct telesales.
  • Canvass assigned sales territory and solicit orders for new or upgrade cable, broadband and digital phone services.
  • Generate revenue by selling and upselling services while developing client base throughout territory.
  • Prospect and generate sales revenue by adding new program residential customers and cross selling and upselling current residential customers.
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Lead brand representative vs direct sales representative skills

Common lead brand representative skills
  • Marketing Campaigns, 25%
  • Sales Floor, 15%
  • Customer Service, 13%
  • Brand Marketing, 10%
  • Leveraged, 6%
  • Leadership, 5%
Common direct sales representative skills
  • Customer Service, 33%
  • Direct Sales, 20%
  • TV, 15%
  • Work Ethic, 4%
  • Technical Troubleshooting, 3%
  • Door-To-Door Sales, 3%