Lead brand representative vs sales representative

The differences between lead brand representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a sales representative. Additionally, a sales representative has an average salary of $56,591, which is higher than the $41,652 average annual salary of a lead brand representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Lead brand representative vs sales representative overview

	Lead Brand Representative	Sales Representative
Yearly salary	$41,652	$56,591
Hourly rate	$20.02	$27.21
Growth rate	4%	4%
Number of jobs	143,482	205,456
Job satisfaction	-	4.33
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 54%
Average age	47	47
Years of experience	4	4

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Lead brand representative vs sales representative salary

Lead brand representatives and sales representatives have different pay scales, as shown below.

	Lead Brand Representative	Sales Representative
Average salary	$41,652	$56,591
Salary range	Between $33,000 And $51,000	Between $33,000 And $94,000
Highest paying City	-	Boston, MA
Highest paying state	-	Massachusetts
Best paying company	-	Google
Best paying industry	-	Pharmaceutical

Differences between lead brand representative and sales representative education

There are a few differences between a lead brand representative and a sales representative in terms of educational background:

	Lead Brand Representative	Sales Representative
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	University of Maryland - College Park	SUNY College of Technology at Alfred

Lead brand representative vs sales representative demographics

Here are the differences between lead brand representatives' and sales representatives' demographics:

	Lead Brand Representative	Sales Representative
Average age	47	47
Gender ratio	Male, 22.6% Female, 77.4%	Male, 58.1% Female, 41.9%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between lead brand representative and sales representative duties and responsibilities

Lead brand representative example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
Review and adjust payroll when need
Assist store leadership with various projects including communications regarding weekly sales.

Sales representative example responsibilities.

Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
Handle administrative and sales duties as Jr.

Lead brand representative vs sales representative skills

Common lead brand representative skills

Marketing Campaigns, 25%
Sales Floor, 15%
Customer Service, 13%
Brand Marketing, 10%
Leveraged, 6%
Leadership, 5%

Common sales representative skills

Sales Process, 9%
Product Knowledge, 9%
Customer Service, 7%
CRM, 6%
Business Development, 6%
Sales REP, 5%

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Lead Brand Representative
Lead Brand Representative vs Sales Representative

Updated January 8, 2025

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