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The differences between market managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a market manager, becoming a sales manager takes usually requires 6-8 years. Additionally, a market manager has an average salary of $88,058, which is higher than the $73,952 average annual salary of a sales manager.
The top three skills for a market manager include customer service, business development and strong analytical. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.
| Market Manager | Sales Manager | |
| Yearly salary | $88,058 | $73,952 |
| Hourly rate | $42.34 | $35.55 |
| Growth rate | 10% | 5% |
| Number of jobs | 177,886 | 119,066 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 63% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A marketing manager is an executive who manages a brand or product's promotion positioning. Marketing managers analyze the trends in the industry and the demand for certain products and services. Typically, they attract more customers to purchase products and/or services and raise brand awareness through marketing campaigns. They research, identify, examine, and evaluate product demand. Also, they review advertising materials like print ads to boost the marketing strategy of the company and strengthen its campaign.
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Market managers and sales managers have different pay scales, as shown below.
| Market Manager | Sales Manager | |
| Average salary | $88,058 | $73,952 |
| Salary range | Between $54,000 And $143,000 | Between $42,000 And $129,000 |
| Highest paying City | New York, NY | Jersey City, NJ |
| Highest paying state | New York | New Jersey |
| Best paying company | BP America Inc | Capgemini |
| Best paying industry | Manufacturing | - |
There are a few differences between a market manager and a sales manager in terms of educational background:
| Market Manager | Sales Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between market managers' and sales managers' demographics:
| Market Manager | Sales Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 66.1% Female, 33.9% | Male, 68.7% Female, 31.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |