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The differences between marketing agents and marketing executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $40,384 average annual salary of a marketing agent.
The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Agent | Marketing Executive | |
| Yearly salary | $40,384 | $73,499 |
| Hourly rate | $19.42 | $35.34 |
| Growth rate | 6% | 10% |
| Number of jobs | 112,353 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 70% |
| Average age | 46 | 39 |
| Years of experience | - | 10 |
A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing agents and marketing executives have different pay scales, as shown below.
| Marketing Agent | Marketing Executive | |
| Average salary | $40,384 | $73,499 |
| Salary range | Between $24,000 And $67,000 | Between $49,000 And $108,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Alaska | Nevada |
| Best paying company | Wyndham Vacation Ownership | Microsoft |
| Best paying industry | Hospitality | Retail |
There are a few differences between a marketing agent and a marketing executive in terms of educational background:
| Marketing Agent | Marketing Executive | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between marketing agents' and marketing executives' demographics:
| Marketing Agent | Marketing Executive | |
| Average age | 46 | 39 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |