Marketing & events coordinator vs marketing administrator

The differences between marketing & events coordinators and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing & events coordinator and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing & events coordinator include event planning, trade shows and marketing campaigns. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing & events coordinator vs marketing administrator overview

	Marketing & Events Coordinator	Marketing Administrator
Yearly salary	$41,447	$68,147
Hourly rate	$19.93	$32.76
Growth rate	19%	19%
Number of jobs	84,375	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Marketing & events coordinator vs marketing administrator salary

Marketing & events coordinators and marketing administrators have different pay scales, as shown below.

	Marketing & Events Coordinator	Marketing Administrator
Average salary	$41,447	$68,147
Salary range	Between $31,000 And $54,000	Between $46,000 And $99,000
Highest paying City	Jersey City, NJ	Dover, DE
Highest paying state	New Jersey	Alaska
Best paying company	A.T. Kearney	Fox News
Best paying industry	Start-up	Finance

Differences between marketing & events coordinator and marketing administrator education

There are a few differences between a marketing & events coordinator and a marketing administrator in terms of educational background:

	Marketing & Events Coordinator	Marketing Administrator
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing & events coordinator vs marketing administrator demographics

Here are the differences between marketing & events coordinators' and marketing administrators' demographics:

	Marketing & Events Coordinator	Marketing Administrator
Average age	37	37
Gender ratio	Male, 24.6% Female, 75.4%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing & events coordinator and marketing administrator duties and responsibilities

Marketing & events coordinator example responsibilities.

Manage SEO data and construct detailed plans for increasing website popularity and Google status.
Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
Design the art work and graphics using Photoshop CS5.
Organize social media schedule, write content for Facebook and examine results.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing & events coordinator vs marketing administrator skills

Common marketing & events coordinator skills

Event Planning, 11%
Trade Shows, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Facebook, 5%
Project Management, 4%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Marketing & Events Coordinator vs. similar jobs

Marketing & Events Coordinator related careers

Marketing & Events Coordinator related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Marketing & Events Coordinator
Marketing & Events Coordinator vs Marketing Administrator

Updated January 8, 2025

Browse business and financial jobs