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The differences between marketing program coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $51,473 average annual salary of a marketing program coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Program Coordinator | Marketing Consultant | |
| Yearly salary | $51,473 | $70,593 |
| Hourly rate | $24.75 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 153,309 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing program coordinators and marketing consultants have different pay scales, as shown below.
| Marketing Program Coordinator | Marketing Consultant | |
| Average salary | $51,473 | $70,593 |
| Salary range | Between $32,000 And $82,000 | Between $44,000 And $112,000 |
| Highest paying City | Dover, DE | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Meta | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing program coordinator and a marketing consultant in terms of educational background:
| Marketing Program Coordinator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program coordinators' and marketing consultants' demographics:
| Marketing Program Coordinator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |