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The differences between marketing program coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a marketing coordinator. Additionally, a marketing program coordinator has an average salary of $51,473, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Program Coordinator | Marketing Coordinator | |
| Yearly salary | $51,473 | $48,326 |
| Hourly rate | $24.75 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 153,309 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing program coordinators and marketing coordinators have different pay scales, as shown below.
| Marketing Program Coordinator | Marketing Coordinator | |
| Average salary | $51,473 | $48,326 |
| Salary range | Between $32,000 And $82,000 | Between $34,000 And $67,000 |
| Highest paying City | Dover, DE | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Keller Williams Capital Properties | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing program coordinator and a marketing coordinator in terms of educational background:
| Marketing Program Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program coordinators' and marketing coordinators' demographics:
| Marketing Program Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |