Marketing program manager vs marketing strategist

The differences between marketing program managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing program manager and a marketing strategist. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a marketing program manager include digital marketing, project management and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Marketing program manager vs marketing strategist overview

	Marketing Program Manager	Marketing Strategist
Yearly salary	$86,807	$80,033
Hourly rate	$41.73	$38.48
Growth rate	10%	10%
Number of jobs	173,228	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Marketing program manager vs marketing strategist salary

Marketing program managers and marketing strategists have different pay scales, as shown below.

	Marketing Program Manager	Marketing Strategist
Average salary	$86,807	$80,033
Salary range	Between $64,000 And $116,000	Between $53,000 And $119,000
Highest paying City	San Francisco, CA	Harrisburg, PA
Highest paying state	California	Pennsylvania
Best paying company	Meta	McKinsey & Company Inc
Best paying industry	Transportation	Technology

Differences between marketing program manager and marketing strategist education

There are a few differences between a marketing program manager and a marketing strategist in terms of educational background:

	Marketing Program Manager	Marketing Strategist
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Marketing program manager vs marketing strategist demographics

Here are the differences between marketing program managers' and marketing strategists' demographics:

	Marketing Program Manager	Marketing Strategist
Average age	39	39
Gender ratio	Male, 38.7% Female, 61.3%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing program manager and marketing strategist duties and responsibilities

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Marketing program manager vs marketing strategist skills

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Marketing Program Manager
Marketing Program Manager vs Marketing Strategist

Updated January 8, 2025

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