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The differences between marketing technicians and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing consultant. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Technician | Marketing Consultant | |
| Yearly salary | $87,649 | $70,593 |
| Hourly rate | $42.14 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing technicians and marketing consultants have different pay scales, as shown below.
| Marketing Technician | Marketing Consultant | |
| Average salary | $87,649 | $70,593 |
| Salary range | Between $57,000 And $134,000 | Between $44,000 And $112,000 |
| Highest paying City | Dover, DE | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Microsoft | Meta |
| Best paying industry | Energy | Technology |
There are a few differences between a marketing technician and a marketing consultant in terms of educational background:
| Marketing Technician | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing consultants' demographics:
| Marketing Technician | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |