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The differences between marketing technicians and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing technician and a marketing coordinator. Additionally, a marketing technician has an average salary of $87,649, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing technician include digital marketing, b testing and CRM. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Technician | Marketing Coordinator | |
| Yearly salary | $87,649 | $48,326 |
| Hourly rate | $42.14 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 79,196 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing technician provides the technical assistance needed to analyze, implement, and monitor the marketing programs. Besides performing statistical analyses and research and compiling yearly, quarterly, and monthly operations reports, marketing technicians also supervise business development tasks and property leasing activities. They work hand-in-hand with the company's purchasing staff to collect technical information needed to prepare proposal requests for special projects. These professionals evaluate and report programs that adhere to the applicable ordinances, regulations, and laws.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing technicians and marketing coordinators have different pay scales, as shown below.
| Marketing Technician | Marketing Coordinator | |
| Average salary | $87,649 | $48,326 |
| Salary range | Between $57,000 And $134,000 | Between $34,000 And $67,000 |
| Highest paying City | Dover, DE | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Microsoft | Keller Williams Capital Properties |
| Best paying industry | Energy | Technology |
There are a few differences between a marketing technician and a marketing coordinator in terms of educational background:
| Marketing Technician | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing technicians' and marketing coordinators' demographics:
| Marketing Technician | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.0% Female, 41.0% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.3% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |