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National account executive vs key account manager

The differences between national account executives and key account managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a key account manager has an average salary of $102,315, which is higher than the $75,924 average annual salary of a national account executive.

The top three skills for a national account executive include customer service, healthcare and account management. The most important skills for a key account manager are account management, customer service, and patients.

National account executive vs key account manager overview

National Account ExecutiveKey Account Manager
Yearly salary$75,924$102,315
Hourly rate$36.50$49.19
Growth rate5%5%
Number of jobs160,271160,992
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Average age4446
Years of experience-8

What does a national account executive do?

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

National account executive vs key account manager salary

National account executives and key account managers have different pay scales, as shown below.

National Account ExecutiveKey Account Manager
Average salary$75,924$102,315
Salary rangeBetween $47,000 And $122,000Between $75,000 And $138,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateOregonMaine
Best paying companyThumbtackQuidel
Best paying industryFinancePharmaceutical

Differences between national account executive and key account manager education

There are a few differences between a national account executive and a key account manager in terms of educational background:

National Account ExecutiveKey Account Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

National account executive vs key account manager demographics

Here are the differences between national account executives' and key account managers' demographics:

National Account ExecutiveKey Account Manager
Average age4446
Gender ratioMale, 65.7% Female, 34.3%Male, 68.1% Female, 31.9%
Race ratioBlack or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage5%7%

Differences between national account executive and key account manager duties and responsibilities

National account executive example responsibilities.

  • Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
  • Use SalesForce to effective manage current relationships and new prospects.
  • Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
  • Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Maintain accounts utilizing a detail CRM database and continuous follow-ups.
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Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
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National account executive vs key account manager skills

Common national account executive skills
  • Customer Service, 10%
  • Healthcare, 6%
  • Account Management, 6%
  • PowerPoint, 6%
  • National Accounts, 6%
  • CRM, 4%
Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%