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National account executive vs national account representative

The differences between national account executives and national account representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a national account executive has an average salary of $75,924, which is higher than the $44,826 average annual salary of a national account representative.

The top three skills for a national account executive include customer service, healthcare and account management. The most important skills for a national account representative are national accounts, customer service, and product knowledge.

National account executive vs national account representative overview

National Account ExecutiveNational Account Representative
Yearly salary$75,924$44,826
Hourly rate$36.50$21.55
Growth rate5%4%
Number of jobs160,271204,509
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 72%
Average age4447
Years of experience-4

What does a national account executive do?

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

What does a national account representative do?

A national account representative plays a pivotal role in managing client relationships. These professionals manage relationships for high-value customers, especially those who invest vast amounts in the company or those who have stayed in the organization for an extended period. In general, the national account representative's primary goal is to foster trust. National account representatives identify new business opportunities and make sales calls. To qualify as a national account representative, you must possess a bachelor's degree in this field, primarily in business administration.

National account executive vs national account representative salary

National account executives and national account representatives have different pay scales, as shown below.

National Account ExecutiveNational Account Representative
Average salary$75,924$44,826
Salary rangeBetween $47,000 And $122,000Between $30,000 And $64,000
Highest paying CitySan Francisco, CA-
Highest paying stateOregon-
Best paying companyThumbtack-
Best paying industryFinance-

Differences between national account executive and national account representative education

There are a few differences between a national account executive and a national account representative in terms of educational background:

National Account ExecutiveNational Account Representative
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

National account executive vs national account representative demographics

Here are the differences between national account executives' and national account representatives' demographics:

National Account ExecutiveNational Account Representative
Average age4447
Gender ratioMale, 65.7% Female, 34.3%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage5%6%

Differences between national account executive and national account representative duties and responsibilities

National account executive example responsibilities.

  • Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
  • Use SalesForce to effective manage current relationships and new prospects.
  • Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
  • Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Maintain accounts utilizing a detail CRM database and continuous follow-ups.
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National account representative example responsibilities.

  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Increase revenue through upselling new specialize testing options with key clinic staff and physicians.
  • Provide sales and technical support to distributors and OEM'S in the electrical distribution industry.
  • Maintain continuous contact with customers, including OEM, distribution, system integrators and end users.
  • Maintain continuous communication with warehouse managers, third party administrators, injure employees and healthcare professionals.
  • Respond to inquiries from medical providers, hospitals and other healthcare facilities regarding eligibility and claim status.
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National account executive vs national account representative skills

Common national account executive skills
  • Customer Service, 10%
  • Healthcare, 6%
  • Account Management, 6%
  • PowerPoint, 6%
  • National Accounts, 6%
  • CRM, 4%
Common national account representative skills
  • National Accounts, 17%
  • Customer Service, 15%
  • Product Knowledge, 13%
  • Account Management, 5%
  • Sales Growth, 4%
  • Trade Shows, 3%