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The differences between online marketing coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing coordinator and a marketing assistant. Additionally, a marketing assistant has an average salary of $39,442, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Online Marketing Coordinator | Marketing Assistant | |
| Yearly salary | $39,102 | $39,442 |
| Hourly rate | $18.80 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,641 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Online marketing coordinators and marketing assistants have different pay scales, as shown below.
| Online Marketing Coordinator | Marketing Assistant | |
| Average salary | $39,102 | $39,442 |
| Salary range | Between $31,000 And $48,000 | Between $28,000 And $55,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between an online marketing coordinator and a marketing assistant in terms of educational background:
| Online Marketing Coordinator | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and marketing assistants' demographics:
| Online Marketing Coordinator | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |