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Strategic accounts manager vs sales manager

The differences between strategic accounts managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a strategic accounts manager and a sales manager. Additionally, a strategic accounts manager has an average salary of $83,574, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a strategic accounts manager include account management, healthcare and customer service. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Strategic accounts manager vs sales manager overview

Strategic Accounts ManagerSales Manager
Yearly salary$83,574$73,952
Hourly rate$40.18$35.55
Growth rate5%5%
Number of jobs141,224119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a strategic accounts manager do?

A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Strategic accounts manager vs sales manager salary

Strategic accounts managers and sales managers have different pay scales, as shown below.

Strategic Accounts ManagerSales Manager
Average salary$83,574$73,952
Salary rangeBetween $51,000 And $135,000Between $42,000 And $129,000
Highest paying CitySan Francisco, CAJersey City, NJ
Highest paying stateNew JerseyNew Jersey
Best paying companyVMwareCapgemini
Best paying industryTechnology-

Differences between strategic accounts manager and sales manager education

There are a few differences between a strategic accounts manager and a sales manager in terms of educational background:

Strategic Accounts ManagerSales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Strategic accounts manager vs sales manager demographics

Here are the differences between strategic accounts managers' and sales managers' demographics:

Strategic Accounts ManagerSales Manager
Average age4646
Gender ratioMale, 68.2% Female, 31.8%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between strategic accounts manager and sales manager duties and responsibilities

Strategic accounts manager example responsibilities.

  • Manage a daily, weekly, and monthly sales funnels and pipelines to track accounts from initial call to close.
  • Employ sales processes using SalesForce CRM tool.
  • Maintain client schedules and records within SalesForce to keep campaigns on track.
  • Increase ACR revenues by cross-selling products and services and ensuring client retention.
  • Provide web demonstrations (GoToMeeting, WebEx) of on demand SaaS printing-marketplace solution.
  • Support infrastructure and sales teams to meet technical, administration, and special support requirements.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Strategic accounts manager vs sales manager skills

Common strategic accounts manager skills
  • Account Management, 9%
  • Healthcare, 7%
  • Customer Service, 6%
  • Salesforce, 5%
  • CRM, 5%
  • Digital Marketing, 5%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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