Account marketing representative vs marketing consultant

The differences between account marketing representatives and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an account marketing representative, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $58,350 average annual salary of an account marketing representative.

The top three skills for an account marketing representative include market trends, real estate and CRM. The most important skills for a marketing consultant are customer service, web content, and media sales.

Account marketing representative vs marketing consultant overview

	Account Marketing Representative	Marketing Consultant
Yearly salary	$58,350	$70,593
Hourly rate	$28.05	$33.94
Growth rate	4%	19%
Number of jobs	236,254	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	47	37
Years of experience	4	6

What does an account marketing representative do?

The account marketing representative initiates contact with clients, handles accounts, meets their requirements, and creates sales and marketing strategies. An account marketing representative is a contact person which clients can go to for information. The account marketing representative collaborates with relevant departments to ensure that an account fares well in the market and thus increases its reputation and solidifies consumer trust and confidence.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Account marketing representative vs marketing consultant salary

Account marketing representatives and marketing consultants have different pay scales, as shown below.

	Account Marketing Representative	Marketing Consultant
Average salary	$58,350	$70,593
Salary range	Between $37,000 And $90,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between account marketing representative and marketing consultant education

There are a few differences between an account marketing representative and a marketing consultant in terms of educational background:

	Account Marketing Representative	Marketing Consultant
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Account marketing representative vs marketing consultant demographics

Here are the differences between account marketing representatives' and marketing consultants' demographics:

	Account Marketing Representative	Marketing Consultant
Average age	47	37
Gender ratio	Male, 47.8% Female, 52.2%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	6%	10%

Differences between account marketing representative and marketing consultant duties and responsibilities

Account marketing representative example responsibilities.

Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Create custom PowerPoint presentations for key customers to show new product ideas.
Maintain input/output of information essential to sales communication regarding commission, quotas, sales activity, compensation appeals and incentive payouts.
Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Account marketing representative vs marketing consultant skills

Common account marketing representative skills

Market Trends, 24%
Real Estate, 19%
CRM, 12%
Customer Satisfaction, 10%
Technical Support, 8%
Account Management, 6%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Account Marketing Representative
Account Marketing Representative vs Marketing Consultant

Updated January 8, 2025

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