Advertising account executive vs advertising sales representative

The differences between advertising account executives and advertising sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising account executive and an advertising sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for an advertising sales representative are CRM, powerpoint, and media sales.

Advertising account executive vs advertising sales representative overview

	Advertising Account Executive	Advertising Sales Representative
Yearly salary	$62,123	$63,224
Hourly rate	$29.87	$30.40
Growth rate	-8%	-8%
Number of jobs	117,707	202,147
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Average age	44	44
Years of experience	4	4

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

Advertising account executive vs advertising sales representative salary

Advertising account executives and advertising sales representatives have different pay scales, as shown below.

	Advertising Account Executive	Advertising Sales Representative
Average salary	$62,123	$63,224
Salary range	Between $44,000 And $87,000	Between $35,000 And $112,000
Highest paying City	Redding, CA	Harrison, NY
Highest paying state	California	New York
Best paying company	Microsoft	Amazon
Best paying industry	Telecommunication	Telecommunication

Differences between advertising account executive and advertising sales representative education

There are a few differences between an advertising account executive and an advertising sales representative in terms of educational background:

	Advertising Account Executive	Advertising Sales Representative
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising account executive vs advertising sales representative demographics

Here are the differences between advertising account executives' and advertising sales representatives' demographics:

	Advertising Account Executive	Advertising Sales Representative
Average age	44	44
Gender ratio	Male, 41.4% Female, 58.6%	Male, 42.2% Female, 57.8%
Race ratio	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising account executive and advertising sales representative duties and responsibilities

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Advertising account executive vs advertising sales representative skills

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

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Advertising Account Executive
Advertising Account Executive vs Advertising Sales Representative

Updated January 8, 2025

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