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The differences between channel sales representatives and associate sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a channel sales representative and an associate sales representative. Additionally, a channel sales representative has an average salary of $66,190, which is higher than the $51,007 average annual salary of an associate sales representative.
The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for an associate sales representative are work ethic, patients, and product knowledge.
| Channel Sales Representative | Associate Sales Representative | |
| Yearly salary | $66,190 | $51,007 |
| Hourly rate | $31.82 | $24.52 |
| Growth rate | 4% | 4% |
| Number of jobs | 215,005 | 333,049 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 59% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.
The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.
Channel sales representatives and associate sales representatives have different pay scales, as shown below.
| Channel Sales Representative | Associate Sales Representative | |
| Average salary | $66,190 | $51,007 |
| Salary range | Between $45,000 And $97,000 | Between $37,000 And $68,000 |
| Highest paying City | Las Vegas, NV | Boston, MA |
| Highest paying state | Nevada | Massachusetts |
| Best paying company | Microsoft | Verint |
| Best paying industry | Technology | Health Care |
There are a few differences between a channel sales representative and an associate sales representative in terms of educational background:
| Channel Sales Representative | Associate Sales Representative | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Alfred | SUNY College of Technology at Alfred |
Here are the differences between channel sales representatives' and associate sales representatives' demographics:
| Channel Sales Representative | Associate Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 67.2% Female, 32.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |