Post job

Channel sales representative vs sales support representative

The differences between channel sales representatives and sales support representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a channel sales representative and a sales support representative. Additionally, a channel sales representative has an average salary of $66,190, which is higher than the $38,310 average annual salary of a sales support representative.

The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for a sales support representative are sales support, phone calls, and POS.

Channel sales representative vs sales support representative overview

Channel Sales RepresentativeSales Support Representative
Yearly salary$66,190$38,310
Hourly rate$31.82$18.42
Growth rate4%4%
Number of jobs215,005319,292
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 55%
Average age4747
Years of experience44

What does a channel sales representative do?

A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.

What does a sales support representative do?

A sales support representative is responsible for assisting the complex operations of sales departments, performing administrative duties under the supervision of a direct manager. Sales support representatives' tasks include acknowledging and encoding customers' orders in the system, processing payments, responding to the customers' inquiries and concerns about the products, writing sales reports, and updating the customer of the shipment details. They also support the sales representatives on selling goods and services to potential customers by creating marketing materials and communicating with customers over the phone and e-mail to generate revenues and increase profits.

Channel sales representative vs sales support representative salary

Channel sales representatives and sales support representatives have different pay scales, as shown below.

Channel Sales RepresentativeSales Support Representative
Average salary$66,190$38,310
Salary rangeBetween $45,000 And $97,000Between $30,000 And $48,000
Highest paying CityLas Vegas, NVSeattle, WA
Highest paying stateNevadaWashington
Best paying companyMicrosoftNetApp
Best paying industryTechnologyFinance

Differences between channel sales representative and sales support representative education

There are a few differences between a channel sales representative and a sales support representative in terms of educational background:

Channel Sales RepresentativeSales Support Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 55%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Alfred

Channel sales representative vs sales support representative demographics

Here are the differences between channel sales representatives' and sales support representatives' demographics:

Channel Sales RepresentativeSales Support Representative
Average age4747
Gender ratioMale, 67.2% Female, 32.8%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between channel sales representative and sales support representative duties and responsibilities

Channel sales representative example responsibilities.

  • Adopt new CRM software to manage existing customers while providing training on update systems.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Maintain accurate up-to-date activity and opportunity reports in Microsoft CRM software.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Sales support representative example responsibilities.

  • Manage internal CRM and inventory software to track and input sales orders, account history, and stock allocation.
  • Facilitate the transition from AS400 to JDE operating system.
  • Utilize all programs, systems, and procedures of windows operating systems.
  • Help customers troubleshoot technical issues with their computers, process customer transactions and handle escalate issues.
  • Assist in setting up and checking EDI data from customers, brokers, carriers, and truckers.
  • Work collaboratively with sales representatives and regional vice presidents to produce cost proposals, problem solve and troubleshoot issues.
  • Show more

Channel sales representative vs sales support representative skills

Common channel sales representative skills
  • Lead Generation, 28%
  • Direct Sales, 22%
  • Channel Sales, 19%
  • Sales Cycle, 16%
  • Sales REP, 3%
  • Channel Development, 2%
Common sales support representative skills
  • Sales Support, 16%
  • Phone Calls, 10%
  • POS, 8%
  • Product Knowledge, 7%
  • Customer Complaints, 6%
  • Customer Inquiries, 6%