Group sales representative vs direct sales representative

The differences between group sales representatives and direct sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a group sales representative and a direct sales representative. Additionally, a group sales representative has an average salary of $68,567, which is higher than the $43,527 average annual salary of a direct sales representative.

The top three skills for a group sales representative include customer service, reservations and sales techniques. The most important skills for a direct sales representative are customer service, direct sales, and TV.

Group sales representative vs direct sales representative overview

	Group Sales Representative	Direct Sales Representative
Yearly salary	$68,567	$43,527
Hourly rate	$32.96	$20.93
Growth rate	4%	4%
Number of jobs	142,815	159,668
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 53%
Average age	47	47
Years of experience	4	4

What does a group sales representative do?

The group sales representative is the major point of contact for sales customers. The representative attends to customer complaints and provides solutions to them. They also monitor the quality of customer service delivery. In addition to that, you may be required to make use of databases to input data, make sales reports, and monitor overall sales goals progress in the firm. The group sales rep leads a sales team and ensures that all team members meet their sales targets.

What does a direct sales representative do?

As a direct sales representative, you are responsible for creating customer awareness of a company's products and services and closing sales. You will perform varied tasks that include assisting in developing and executing marketing and sales plans, conducting research on competing products, and identifying opportunities to improve sales. Additionally, you are expected to answer inquiries about product features, availability, benefits, and pricing. Other tasks that you are likely to perform include attending trade shows, preparing sales proposals for prospective buyers, and preparing sales reports.

Group sales representative vs direct sales representative salary

Group sales representatives and direct sales representatives have different pay scales, as shown below.

	Group Sales Representative	Direct Sales Representative
Average salary	$68,567	$43,527
Salary range	Between $43,000 And $108,000	Between $27,000 And $69,000
Highest paying City	-	Salem, OR
Highest paying state	-	Maine
Best paying company	-	Google
Best paying industry	-	-

Differences between group sales representative and direct sales representative education

There are a few differences between a group sales representative and a direct sales representative in terms of educational background:

	Group Sales Representative	Direct Sales Representative
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 53%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	SUNY College of Technology at Alfred

Group sales representative vs direct sales representative demographics

Here are the differences between group sales representatives' and direct sales representatives' demographics:

	Group Sales Representative	Direct Sales Representative
Average age	47	47
Gender ratio	Male, 52.5% Female, 47.5%	Male, 68.4% Female, 31.6%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between group sales representative and direct sales representative duties and responsibilities

Group sales representative example responsibilities.

Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Aid the technology group in building and customizing proprietary, web-base sales reporting and CRM systems.
Document an accurate account of transactions, services and communications with potential, new and existing clients within the CRM database.
Provide merchandising assistance to customers by building displays, negotiating placement, replenishing permanent secondary displays and using POS materials effectively.
Conduct internal audits of business processes leading to successful ISO certification.

Direct sales representative example responsibilities.

Manage accounts and create invoices via QuickBooks.
Achieve and maintain high-volume sales output, for cell phones and broadband products to stay employ with company.
Contact medicare eligible recipients to sell medicare advantage plans through in-home meetings, community seminars and direct telesales.
Canvass assigned sales territory and solicit orders for new or upgrade cable, broadband and digital phone services.
Generate revenue by selling and upselling services while developing client base throughout territory.
Prospect and generate sales revenue by adding new program residential customers and cross selling and upselling current residential customers.

Group sales representative vs direct sales representative skills

Common group sales representative skills

Customer Service, 12%
Reservations, 11%
Sales Techniques, 10%
Business Development, 7%
Group Life, 6%
Trade Shows, 6%

Common direct sales representative skills

Customer Service, 33%
Direct Sales, 20%
TV, 15%
Work Ethic, 4%
Technical Troubleshooting, 3%
Door-To-Door Sales, 3%

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Group Sales Representative
Group Sales Representative vs Direct Sales Representative

Updated January 8, 2025

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