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The differences between marketing program coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program coordinator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $51,473 average annual salary of a marketing program coordinator.
The top three skills for a marketing program coordinator include marketing campaigns, email marketing and email campaigns. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Program Coordinator | Marketing Specialist | |
| Yearly salary | $51,473 | $54,942 |
| Hourly rate | $24.75 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 153,309 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing coordinator assists the marketing department with initiatives and programs. The responsibilities of this position are coordinating the marketing efforts in the marketing department, implementing marketing and advertising strategies, assembling and analyzing sales forecasts, attending team meetings to discuss the sales goals and objectives, and coordinating meeting with marketing partners and executive team members. The qualifications needed for this position are a bachelor's degree in marketing, advertising or business administration and experience in project management.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing program coordinators and marketing specialists have different pay scales, as shown below.
| Marketing Program Coordinator | Marketing Specialist | |
| Average salary | $51,473 | $54,942 |
| Salary range | Between $32,000 And $82,000 | Between $36,000 And $82,000 |
| Highest paying City | Dover, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | ||
| Best paying industry | Finance | Technology |
There are a few differences between a marketing program coordinator and a marketing specialist in terms of educational background:
| Marketing Program Coordinator | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program coordinators' and marketing specialists' demographics:
| Marketing Program Coordinator | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.0% Female, 72.0% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.0% White, 66.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |