Premise sales representative vs customer sales representative

The differences between premise sales representatives and customer sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a premise sales representative, becoming a customer sales representative takes usually requires 6-12 months. Additionally, a premise sales representative has an average salary of $46,405, which is higher than the $38,744 average annual salary of a customer sales representative.

The top three skills for a premise sales representative include wine, customer service and POS. The most important skills for a customer sales representative are customer service, product knowledge, and customer sales.

Premise sales representative vs customer sales representative overview

	Premise Sales Representative	Customer Sales Representative
Yearly salary	$46,405	$38,744
Hourly rate	$22.31	$18.63
Growth rate	4%	-4%
Number of jobs	121,579	303,801
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 37%
Average age	47	40
Years of experience	4	12

What does a premise sales representative do?

A premise sales representative is an individual who develops and maintains relationships with off-premise and on-premise accounts across a covered territory. Premise sales representatives must achieve sales goals through proactive cold calling to businesses and the use of strategic sales methods to attain new business while servicing the existing business. They are required to provide excellent customer service by assisting managers and by handling customer service complaints professionally. Premise sales representatives must also deliver sales presentations that describe products and their prices.

What does a customer sales representative do?

The primary role of customer service representatives is to help customers with questions and complaints. It is also their duties and responsibilities to provide customers with information about services and products, take and process orders, and process returns and modifications. They also store records of customer transactions and interactions and provide feedback on customer service efficacy. Customer service representatives must also ensure that they can give customer satisfaction and offer the best professional support.

Premise sales representative vs customer sales representative salary

Premise sales representatives and customer sales representatives have different pay scales, as shown below.

	Premise Sales Representative	Customer Sales Representative
Average salary	$46,405	$38,744
Salary range	Between $28,000 And $74,000	Between $27,000 And $54,000
Highest paying City	-	Santa Rosa, CA
Highest paying state	-	Hawaii
Best paying company	-	Merck
Best paying industry	-	Finance

Differences between premise sales representative and customer sales representative education

There are a few differences between a premise sales representative and a customer sales representative in terms of educational background:

	Premise Sales Representative	Customer Sales Representative
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 37%
Most common major	Business	Business
Most common college	University of Pennsylvania	-

Premise sales representative vs customer sales representative demographics

Here are the differences between premise sales representatives' and customer sales representatives' demographics:

	Premise Sales Representative	Customer Sales Representative
Average age	47	40
Gender ratio	Male, 61.7% Female, 38.3%	Male, 44.9% Female, 55.1%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%	Black or African American, 10.6% Unknown, 5.4% Hispanic or Latino, 24.4% Asian, 6.8% White, 52.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	6%	7%

Differences between premise sales representative and customer sales representative duties and responsibilities

Premise sales representative example responsibilities.

Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
Participate in weekly meetings with production, MRP, inventory control to discuss replenishment and customer orders that are late.
Build displays and help pack out warehouse load and DSD load.
Work with bars, restaurants, and night clubs on a daily basis to promote and sell the extensive MillerCoors portfolio.
Coordinate and organize wine presentations for account patrons.
Secure placement and maximum utilization of generic and thematic POS materials.

Customer sales representative example responsibilities.

Manage call center productivity levels by maintaining CSR schedule adherence.
Help customers if internet are running slow, if phone are not working, and also help to troubleshoot with them.
Practice good housekeeping methods and overall cleanliness.
Maintain cleanliness and organization of inventory within the assigned department.
Require to troubleshoot products and instruct customers on their proper use/warranty/options.
Work closely with sales director on scheduling, motivation of representations and setting up promotional events.

Premise sales representative vs customer sales representative skills

Common premise sales representative skills

Wine, 30%
Customer Service, 9%
POS, 7%
Sales Presentations, 4%
Product Knowledge, 4%
Delivery Dates, 4%

Common customer sales representative skills

Customer Service, 19%
Product Knowledge, 13%
Customer Sales, 9%
Cleanliness, 8%
Excellent Interpersonal, 6%
Social Media Marketing, 5%

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Premise Sales Representative
Premise Sales Representative vs Customer Sales Representative

Updated January 8, 2025

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