Premise sales representative vs route sales representative

The differences between premise sales representatives and route sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a premise sales representative has an average salary of $46,405, which is higher than the $44,918 average annual salary of a route sales representative.

The top three skills for a premise sales representative include wine, customer service and POS. The most important skills for a route sales representative are CDL, DOT, and strong customer service.

Premise sales representative vs route sales representative overview

	Premise Sales Representative	Route Sales Representative
Yearly salary	$46,405	$44,918
Hourly rate	$22.31	$21.60
Growth rate	4%	11%
Number of jobs	121,579	108,194
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 37%
Average age	47	48
Years of experience	4	-

What does a premise sales representative do?

A premise sales representative is an individual who develops and maintains relationships with off-premise and on-premise accounts across a covered territory. Premise sales representatives must achieve sales goals through proactive cold calling to businesses and the use of strategic sales methods to attain new business while servicing the existing business. They are required to provide excellent customer service by assisting managers and by handling customer service complaints professionally. Premise sales representatives must also deliver sales presentations that describe products and their prices.

What does a route sales representative do?

A route sales representative is responsible for offering goods and services to customers in a designated area. Route sales representatives work closely with the marketing team to develop effective sales strategies, create sales pitches, and release promotional offers to generate sales, increase revenues, and build the organization's profitability. They also research the latest industry trends to identify sales opportunities and communicate findings to the team for new service offerings. A route sales representative must have excellent customer service and communication skills to assist customers in their inquiries and concerns and negotiate sales contracts.

Premise sales representative vs route sales representative salary

Premise sales representatives and route sales representatives have different pay scales, as shown below.

	Premise Sales Representative	Route Sales Representative
Average salary	$46,405	$44,918
Salary range	Between $28,000 And $74,000	Between $37,000 And $54,000
Highest paying City	-	San Jose, CA
Highest paying state	-	California
Best paying company	-	Johnson Controls
Best paying industry	-	Education

Differences between premise sales representative and route sales representative education

There are a few differences between a premise sales representative and a route sales representative in terms of educational background:

	Premise Sales Representative	Route Sales Representative
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 37%
Most common major	Business	Business
Most common college	University of Pennsylvania	-

Premise sales representative vs route sales representative demographics

Here are the differences between premise sales representatives' and route sales representatives' demographics:

	Premise Sales Representative	Route Sales Representative
Average age	47	48
Gender ratio	Male, 61.7% Female, 38.3%	Male, 91.7% Female, 8.3%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%	Black or African American, 11.6% Unknown, 4.8% Hispanic or Latino, 18.8% Asian, 3.8% White, 60.1% American Indian and Alaska Native, 0.8%
LGBT Percentage	6%	4%

Differences between premise sales representative and route sales representative duties and responsibilities

Premise sales representative example responsibilities.

Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
Participate in weekly meetings with production, MRP, inventory control to discuss replenishment and customer orders that are late.
Build displays and help pack out warehouse load and DSD load.
Work with bars, restaurants, and night clubs on a daily basis to promote and sell the extensive MillerCoors portfolio.
Coordinate and organize wine presentations for account patrons.
Secure placement and maximum utilization of generic and thematic POS materials.

Route sales representative example responsibilities.

Manage invoice collection and customer issues.
Drive CDL rate truck over assign territory.
Complete route in timely manner via CDL truck.
Utilize math skills to process payments while on route.
Maintain cleanliness of truck and inspect truck for imperfections and safe operation.
Distribute daily newspapers to customers; acquire new business via effective sales and marketing techniques.

Premise sales representative vs route sales representative skills

Common premise sales representative skills

Wine, 30%
Customer Service, 9%
POS, 7%
Sales Presentations, 4%
Product Knowledge, 4%
Delivery Dates, 4%

Common route sales representative skills

CDL, 17%
DOT, 16%
Strong Customer Service, 12%
Customer Accounts, 8%
Work Ethic, 7%
Upselling, 5%

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Premise Sales Representative
Premise Sales Representative vs Route Sales Representative

Updated January 8, 2025

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