Regional account representative vs marketing/sales representative

The differences between regional account representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a regional account representative and a marketing/sales representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $43,104 average annual salary of a regional account representative.

The top three skills for a regional account representative include CRM, account management and trade shows. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Regional account representative vs marketing/sales representative overview

	Regional Account Representative	Marketing/Sales Representative
Yearly salary	$43,104	$62,917
Hourly rate	$20.72	$30.25
Growth rate	4%	4%
Number of jobs	195,006	274,768
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 66%
Average age	47	47
Years of experience	4	4

Regional account representative vs marketing/sales representative salary

Regional account representatives and marketing/sales representatives have different pay scales, as shown below.

	Regional Account Representative	Marketing/Sales Representative
Average salary	$43,104	$62,917
Salary range	Between $26,000 And $70,000	Between $42,000 And $92,000
Highest paying City	-	Seattle, WA
Highest paying state	-	New Hampshire
Best paying company	-	Bosch USA
Best paying industry	-	Finance

Differences between regional account representative and marketing/sales representative education

There are a few differences between a regional account representative and a marketing/sales representative in terms of educational background:

	Regional Account Representative	Marketing/Sales Representative
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 66%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Regional account representative vs marketing/sales representative demographics

Here are the differences between regional account representatives' and marketing/sales representatives' demographics:

	Regional Account Representative	Marketing/Sales Representative
Average age	47	47
Gender ratio	Male, 57.6% Female, 42.4%	Male, 53.1% Female, 46.9%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between regional account representative and marketing/sales representative duties and responsibilities

Regional account representative example responsibilities.

Manage customer accounts via Salesforce.com, builds positive relationships with customers and grow account base within territory.
Develop and implement marketing programs for distributors and retailers, including co-op advertising plans, promotional events, and merchandising techniques.
Leverage company social media presence by developing and administering Facebook and LinkedIn pages.

Marketing/sales representative example responsibilities.

Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
Develop working knowledge of Salesforce, customer relationship management software.
Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.

Regional account representative vs marketing/sales representative skills

Common regional account representative skills

CRM, 13%
Account Management, 10%
Trade Shows, 9%
Customer Inquiries, 6%
Sales Objectives, 6%
Revenue Growth, 6%

Common marketing/sales representative skills

Customer Relations, 16%
Business Relationships, 15%
Sales REP, 11%
Product Knowledge, 11%
Customer Service, 8%
Sales Territory, 3%

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Regional Account Representative
Regional Account Representative vs Marketing/Sales Representative

Updated January 8, 2025

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