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Regional sales director vs national sales director

The differences between regional sales directors and national sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional sales director and a national sales director. Additionally, a regional sales director has an average salary of $117,369, which is higher than the $99,665 average annual salary of a national sales director.

The top three skills for a regional sales director include regional sales, healthcare and CRM. The most important skills for a national sales director are CRM, healthcare, and business development.

Regional sales director vs national sales director overview

Regional Sales DirectorNational Sales Director
Yearly salary$117,369$99,665
Hourly rate$56.43$47.92
Growth rate5%5%
Number of jobs97,37999,107
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a regional sales director do?

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

What does a national sales director do?

A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

Regional sales director vs national sales director salary

Regional sales directors and national sales directors have different pay scales, as shown below.

Regional Sales DirectorNational Sales Director
Average salary$117,369$99,665
Salary rangeBetween $77,000 And $177,000Between $73,000 And $135,000
Highest paying CityLas Vegas, NVMountain View, CA
Highest paying stateNevadaCalifornia
Best paying companyCato FashionsCargill
Best paying industryPharmaceuticalPharmaceutical

Differences between regional sales director and national sales director education

There are a few differences between a regional sales director and a national sales director in terms of educational background:

Regional Sales DirectorNational Sales Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional sales director vs national sales director demographics

Here are the differences between regional sales directors' and national sales directors' demographics:

Regional Sales DirectorNational Sales Director
Average age4646
Gender ratioMale, 75.8% Female, 24.2%Male, 75.9% Female, 24.1%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional sales director and national sales director duties and responsibilities

Regional sales director example responsibilities.

  • Navigate hospital access while managing GPO and IDN challenges.
  • Utilize a CRM to manage communications and relationship development with customers.
  • Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
  • Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.
  • Show more

National sales director example responsibilities.

  • Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Develop key POS material to assist the sales force across the country.
  • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
  • Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
  • Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.
  • Show more

Regional sales director vs national sales director skills

Common regional sales director skills
  • Regional Sales, 11%
  • Healthcare, 6%
  • CRM, 6%
  • Customer Service, 6%
  • Sales Process, 5%
  • Sales Management, 4%
Common national sales director skills
  • CRM, 9%
  • Healthcare, 9%
  • Business Development, 5%
  • Product Development, 5%
  • Revenue Growth, 5%
  • Salesforce, 4%

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