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Regional sales director vs national sales manager

The differences between regional sales directors and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional sales director and a national sales manager. Additionally, a regional sales director has an average salary of $117,369, which is higher than the $102,742 average annual salary of a national sales manager.

The top three skills for a regional sales director include regional sales, healthcare and CRM. The most important skills for a national sales manager are customer service, product development, and trade shows.

Regional sales director vs national sales manager overview

Regional Sales DirectorNational Sales Manager
Yearly salary$117,369$102,742
Hourly rate$56.43$49.40
Growth rate5%5%
Number of jobs97,37994,554
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a regional sales director do?

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

What does a national sales manager do?

A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.

Regional sales director vs national sales manager salary

Regional sales directors and national sales managers have different pay scales, as shown below.

Regional Sales DirectorNational Sales Manager
Average salary$117,369$102,742
Salary rangeBetween $77,000 And $177,000Between $67,000 And $155,000
Highest paying CityLas Vegas, NVHartford, CT
Highest paying stateNevadaWashington
Best paying companyCato FashionsNetApp
Best paying industryPharmaceuticalManufacturing

Differences between regional sales director and national sales manager education

There are a few differences between a regional sales director and a national sales manager in terms of educational background:

Regional Sales DirectorNational Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Regional sales director vs national sales manager demographics

Here are the differences between regional sales directors' and national sales managers' demographics:

Regional Sales DirectorNational Sales Manager
Average age4646
Gender ratioMale, 75.8% Female, 24.2%Male, 80.4% Female, 19.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between regional sales director and national sales manager duties and responsibilities

Regional sales director example responsibilities.

  • Navigate hospital access while managing GPO and IDN challenges.
  • Utilize a CRM to manage communications and relationship development with customers.
  • Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
  • Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.
  • Show more

National sales manager example responsibilities.

  • Manage nationwide SAAS sales team, train, hire, develop territories, create budgets, marketing and sales development.
  • Manage relationships with clients via CRM, conducted/coordinate city wide site visits, craft creative presentations, proposals and bid packets.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Experience with on-line, call center, recruitment with the use of Salesforce software.
  • Implement CRM tool tailor specifically for the collegiate market, creating equity and accountability in the inside and outside sales force.
  • Show more

Regional sales director vs national sales manager skills

Common regional sales director skills
  • Regional Sales, 11%
  • Healthcare, 6%
  • CRM, 6%
  • Customer Service, 6%
  • Sales Process, 5%
  • Sales Management, 4%
Common national sales manager skills
  • Customer Service, 10%
  • Product Development, 10%
  • Trade Shows, 7%
  • Sales Growth, 6%
  • Sales Strategies, 5%
  • Business Development, 4%

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