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The differences between regional sales directors and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a regional sales director and a national sales manager. Additionally, a regional sales director has an average salary of $117,369, which is higher than the $102,742 average annual salary of a national sales manager.
The top three skills for a regional sales director include regional sales, healthcare and CRM. The most important skills for a national sales manager are customer service, product development, and trade shows.
| Regional Sales Director | National Sales Manager | |
| Yearly salary | $117,369 | $102,742 |
| Hourly rate | $56.43 | $49.40 |
| Growth rate | 5% | 5% |
| Number of jobs | 97,379 | 94,554 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.
A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.
Regional sales directors and national sales managers have different pay scales, as shown below.
| Regional Sales Director | National Sales Manager | |
| Average salary | $117,369 | $102,742 |
| Salary range | Between $77,000 And $177,000 | Between $67,000 And $155,000 |
| Highest paying City | Las Vegas, NV | Hartford, CT |
| Highest paying state | Nevada | Washington |
| Best paying company | Cato Fashions | NetApp |
| Best paying industry | Pharmaceutical | Manufacturing |
There are a few differences between a regional sales director and a national sales manager in terms of educational background:
| Regional Sales Director | National Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between regional sales directors' and national sales managers' demographics:
| Regional Sales Director | National Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 75.8% Female, 24.2% | Male, 80.4% Female, 19.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |