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Sales representative vs account executive

The differences between sales representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $56,591 average annual salary of a sales representative.

The top three skills for a sales representative include sales process, product knowledge and customer service. The most important skills for an account executive are customer service, CRM, and healthcare.

Sales representative vs account executive overview

Sales RepresentativeAccount Executive
Yearly salary$56,591$69,618
Hourly rate$27.21$33.47
Growth rate4%5%
Number of jobs205,456205,561
Job satisfaction4.33-
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 78%
Average age4744
Years of experience4-

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Sales representative vs account executive salary

Sales representatives and account executives have different pay scales, as shown below.

Sales RepresentativeAccount Executive
Average salary$56,591$69,618
Salary rangeBetween $33,000 And $94,000Between $44,000 And $109,000
Highest paying CityBoston, MAPortland, OR
Highest paying stateMassachusettsOregon
Best paying companyGoogleHitachi Vantara
Best paying industryPharmaceuticalFinance

Differences between sales representative and account executive education

There are a few differences between a sales representative and an account executive in terms of educational background:

Sales RepresentativeAccount Executive
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Pennsylvania

Sales representative vs account executive demographics

Here are the differences between sales representatives' and account executives' demographics:

Sales RepresentativeAccount Executive
Average age4744
Gender ratioMale, 58.1% Female, 41.9%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage6%5%

Differences between sales representative and account executive duties and responsibilities

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
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Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Sales representative vs account executive skills

Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%