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Sales representative vs marketing/sales representative

The differences between sales representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a sales representative and a marketing/sales representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $56,591 average annual salary of a sales representative.

The top three skills for a sales representative include sales process, product knowledge and customer service. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Sales representative vs marketing/sales representative overview

Sales RepresentativeMarketing/Sales Representative
Yearly salary$56,591$62,917
Hourly rate$27.21$30.25
Growth rate4%4%
Number of jobs205,456274,768
Job satisfaction4.33-
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 66%
Average age4747
Years of experience44

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

Sales representative vs marketing/sales representative salary

Sales representatives and marketing/sales representatives have different pay scales, as shown below.

Sales RepresentativeMarketing/Sales Representative
Average salary$56,591$62,917
Salary rangeBetween $33,000 And $94,000Between $42,000 And $92,000
Highest paying CityBoston, MASeattle, WA
Highest paying stateMassachusettsNew Hampshire
Best paying companyGoogleBosch USA
Best paying industryPharmaceuticalFinance

Differences between sales representative and marketing/sales representative education

There are a few differences between a sales representative and a marketing/sales representative in terms of educational background:

Sales RepresentativeMarketing/Sales Representative
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Pennsylvania

Sales representative vs marketing/sales representative demographics

Here are the differences between sales representatives' and marketing/sales representatives' demographics:

Sales RepresentativeMarketing/Sales Representative
Average age4747
Gender ratioMale, 58.1% Female, 41.9%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between sales representative and marketing/sales representative duties and responsibilities

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
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Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Sales representative vs marketing/sales representative skills

Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%
Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%