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Senior sales director vs senior director, marketing & communications

The differences between senior sales directors and senior directors, marketing & communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a senior sales director, becoming a senior director, marketing & communications takes usually requires 8-10 years. Additionally, a senior director, marketing & communications has an average salary of $133,729, which is higher than the $124,597 average annual salary of a senior sales director.

The top three skills for a senior sales director include sales process, customer satisfaction and cloud. The most important skills for a senior director, marketing & communications are digital marketing, communications strategy, and marketing campaigns.

Senior sales director vs senior director, marketing & communications overview

Senior Sales DirectorSenior Director, Marketing & Communications
Yearly salary$124,597$133,729
Hourly rate$59.90$64.29
Growth rate5%10%
Number of jobs91,122107,345
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Average age4639
Years of experience810

What does a senior sales director do?

A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.

What does a senior director, marketing & communications do?

The Senior Director in Marketing and Communications is responsible for planning and implementing a company's marketing strategies, communications, and public relations activities for internal and external parties. Their duties include creating programs that align with the organization's position and image, leading a publication's editorial design, production, and distribution, and coordinates media interest in the company. A Senior Director develops short and long term budgeting plans as well as implement systems to monitor progress and smooth operations of its activities. Furthermore, they create and facilitate an inclusive climate to recruit, train, and motivate top talents within an organization.

Senior sales director vs senior director, marketing & communications salary

Senior sales directors and senior directors, marketing & communications have different pay scales, as shown below.

Senior Sales DirectorSenior Director, Marketing & Communications
Average salary$124,597$133,729
Salary rangeBetween $80,000 And $192,000Between $91,000 And $194,000
Highest paying CitySan Francisco, CA-
Highest paying stateOregon-
Best paying companyVMware-
Best paying industryManufacturing-

Differences between senior sales director and senior director, marketing & communications education

There are a few differences between a senior sales director and a senior director, marketing & communications in terms of educational background:

Senior Sales DirectorSenior Director, Marketing & Communications
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Senior sales director vs senior director, marketing & communications demographics

Here are the differences between senior sales directors' and senior directors, marketing & communications' demographics:

Senior Sales DirectorSenior Director, Marketing & Communications
Average age4639
Gender ratioMale, 65.0% Female, 35.0%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between senior sales director and senior director, marketing & communications duties and responsibilities

Senior sales director example responsibilities.

  • Develop and manage a partnership with a Korean company to outsource medical device manufacturing on OEM basis.
  • Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
  • Halve response time and triple RFP reply rates for both domestic and international clientele.
  • Prepare written proposals for RFP s, client presentations, cross-selling audio and video capabilities.
  • Full responsibility for entire CRM strategy implementation delivery.
  • Leverage internal CRM and external data to optimize acquisition and retention opportunities
  • Show more

Senior director, marketing & communications example responsibilities.

  • Lead online marketing initiatives for building traffic, sales and lead generation, including SEO, content marketing and social media.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Create scripted campaigns within CRM system for outbound call center testing and rollout.
  • Utilize SEO and SEM to optimize metrics and adapt marketing strategies to meet business goals.
  • Generate annual price opportunities exceeding $125 million and deliver $4 million in marketing ROI.
  • Develop paid search ad copy, set cost structure, track results, and optimize to improve ROI.
  • Show more

Senior sales director vs senior director, marketing & communications skills

Common senior sales director skills
  • Sales Process, 13%
  • Customer Satisfaction, 12%
  • Cloud, 5%
  • Sales Management, 4%
  • Product Knowledge, 4%
  • Direct Sales, 4%
Common senior director, marketing & communications skills
  • Digital Marketing, 8%
  • Communications Strategy, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • SEO, 4%
  • Integrated Marketing, 4%

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