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The differences between channel sales representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a channel sales representative and a marketing/sales representative. Additionally, a channel sales representative has an average salary of $66,190, which is higher than the $62,917 average annual salary of a marketing/sales representative.
The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.
| Channel Sales Representative | Marketing/Sales Representative | |
| Yearly salary | $66,190 | $62,917 |
| Hourly rate | $31.82 | $30.25 |
| Growth rate | 4% | 4% |
| Number of jobs | 215,005 | 274,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 66% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
Channel sales representatives and marketing/sales representatives have different pay scales, as shown below.
| Channel Sales Representative | Marketing/Sales Representative | |
| Average salary | $66,190 | $62,917 |
| Salary range | Between $45,000 And $97,000 | Between $42,000 And $92,000 |
| Highest paying City | Las Vegas, NV | Seattle, WA |
| Highest paying state | Nevada | New Hampshire |
| Best paying company | Microsoft | Bosch USA |
| Best paying industry | Technology | Finance |
There are a few differences between a channel sales representative and a marketing/sales representative in terms of educational background:
| Channel Sales Representative | Marketing/Sales Representative | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Alfred | University of Pennsylvania |
Here are the differences between channel sales representatives' and marketing/sales representatives' demographics:
| Channel Sales Representative | Marketing/Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 67.2% Female, 32.8% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |