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Channel sales representative vs marketing/sales representative

The differences between channel sales representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a channel sales representative and a marketing/sales representative. Additionally, a channel sales representative has an average salary of $66,190, which is higher than the $62,917 average annual salary of a marketing/sales representative.

The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Channel sales representative vs marketing/sales representative overview

Channel Sales RepresentativeMarketing/Sales Representative
Yearly salary$66,190$62,917
Hourly rate$31.82$30.25
Growth rate4%4%
Number of jobs215,005274,768
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 66%
Average age4747
Years of experience44

What does a channel sales representative do?

A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

Channel sales representative vs marketing/sales representative salary

Channel sales representatives and marketing/sales representatives have different pay scales, as shown below.

Channel Sales RepresentativeMarketing/Sales Representative
Average salary$66,190$62,917
Salary rangeBetween $45,000 And $97,000Between $42,000 And $92,000
Highest paying CityLas Vegas, NVSeattle, WA
Highest paying stateNevadaNew Hampshire
Best paying companyMicrosoftBosch USA
Best paying industryTechnologyFinance

Differences between channel sales representative and marketing/sales representative education

There are a few differences between a channel sales representative and a marketing/sales representative in terms of educational background:

Channel Sales RepresentativeMarketing/Sales Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Pennsylvania

Channel sales representative vs marketing/sales representative demographics

Here are the differences between channel sales representatives' and marketing/sales representatives' demographics:

Channel Sales RepresentativeMarketing/Sales Representative
Average age4747
Gender ratioMale, 67.2% Female, 32.8%Male, 53.1% Female, 46.9%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between channel sales representative and marketing/sales representative duties and responsibilities

Channel sales representative example responsibilities.

  • Adopt new CRM software to manage existing customers while providing training on update systems.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Maintain accurate up-to-date activity and opportunity reports in Microsoft CRM software.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Marketing/sales representative example responsibilities.

  • Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
  • Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
  • Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
  • Develop working knowledge of Salesforce, customer relationship management software.
  • Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
  • Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
  • Show more

Channel sales representative vs marketing/sales representative skills

Common channel sales representative skills
  • Lead Generation, 28%
  • Direct Sales, 22%
  • Channel Sales, 19%
  • Sales Cycle, 16%
  • Sales REP, 3%
  • Channel Development, 2%
Common marketing/sales representative skills
  • Customer Relations, 16%
  • Business Relationships, 15%
  • Sales REP, 11%
  • Product Knowledge, 11%
  • Customer Service, 8%
  • Sales Territory, 3%