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The differences between key account representatives and regional sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a key account representative and a regional sales representative. Additionally, a regional sales representative has an average salary of $57,926, which is higher than the $48,841 average annual salary of a key account representative.
The top three skills for a key account representative include business development, account management and product knowledge. The most important skills for a regional sales representative are customer service, healthcare, and regional sales.
| Key Account Representative | Regional Sales Representative | |
| Yearly salary | $48,841 | $57,926 |
| Hourly rate | $23.48 | $27.85 |
| Growth rate | 4% | 4% |
| Number of jobs | 236,207 | 230,746 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A key account representative identifies opportunities for increasing sales and defines outreach strategies. Key account representatives find, develop, and maintain customer accounts. The account representatives serve as the main point of contact between an organization and its clients. They make regular communication with the clients, address their concerns, and track their transactions and payments. Part of their job is to present expanded and new opportunities to the clients. They have to be adaptable and have empathy in performing their job. Among the skills they need to develop include people or communication skills, relationship building, and time management.
A regional sales representative is responsible for selling goods and services to their designated areas by interacting with potential customers, demonstrating the product's features and functions, and responding to their inquiries and requests. Regional sales representatives should be highly communicative to negotiate with the customers to increase product sales and boost the company's profitability. They also assist in strategizing sales pitches, including promotional offers and processing of marketing materials. A regional sales representative also asks for feedback from the customers to improve their products and meet the public's demands and current market trends.
Key account representatives and regional sales representatives have different pay scales, as shown below.
| Key Account Representative | Regional Sales Representative | |
| Average salary | $48,841 | $57,926 |
| Salary range | Between $34,000 And $69,000 | Between $41,000 And $80,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Varian Medical Systems |
| Best paying industry | - | Manufacturing |
There are a few differences between a key account representative and a regional sales representative in terms of educational background:
| Key Account Representative | Regional Sales Representative | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Alfred | SUNY College of Technology at Alfred |
Here are the differences between key account representatives' and regional sales representatives' demographics:
| Key Account Representative | Regional Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 52.3% Female, 47.7% | Male, 72.6% Female, 27.4% |
| Race ratio | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |