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Key account representative vs sales support representative

The differences between key account representatives and sales support representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a key account representative and a sales support representative. Additionally, a key account representative has an average salary of $48,841, which is higher than the $38,310 average annual salary of a sales support representative.

The top three skills for a key account representative include business development, account management and product knowledge. The most important skills for a sales support representative are sales support, phone calls, and POS.

Key account representative vs sales support representative overview

Key Account RepresentativeSales Support Representative
Yearly salary$48,841$38,310
Hourly rate$23.48$18.42
Growth rate4%4%
Number of jobs236,207319,292
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 55%
Average age4747
Years of experience44

What does a key account representative do?

A key account representative identifies opportunities for increasing sales and defines outreach strategies. Key account representatives find, develop, and maintain customer accounts. The account representatives serve as the main point of contact between an organization and its clients. They make regular communication with the clients, address their concerns, and track their transactions and payments. Part of their job is to present expanded and new opportunities to the clients. They have to be adaptable and have empathy in performing their job. Among the skills they need to develop include people or communication skills, relationship building, and time management.

What does a sales support representative do?

A sales support representative is responsible for assisting the complex operations of sales departments, performing administrative duties under the supervision of a direct manager. Sales support representatives' tasks include acknowledging and encoding customers' orders in the system, processing payments, responding to the customers' inquiries and concerns about the products, writing sales reports, and updating the customer of the shipment details. They also support the sales representatives on selling goods and services to potential customers by creating marketing materials and communicating with customers over the phone and e-mail to generate revenues and increase profits.

Key account representative vs sales support representative salary

Key account representatives and sales support representatives have different pay scales, as shown below.

Key Account RepresentativeSales Support Representative
Average salary$48,841$38,310
Salary rangeBetween $34,000 And $69,000Between $30,000 And $48,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-NetApp
Best paying industry-Finance

Differences between key account representative and sales support representative education

There are a few differences between a key account representative and a sales support representative in terms of educational background:

Key Account RepresentativeSales Support Representative
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 55%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Alfred

Key account representative vs sales support representative demographics

Here are the differences between key account representatives' and sales support representatives' demographics:

Key Account RepresentativeSales Support Representative
Average age4747
Gender ratioMale, 52.3% Female, 47.7%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between key account representative and sales support representative duties and responsibilities

Key account representative example responsibilities.

  • Evaluate monthly budgets and territory saturation levels quarterly while managing lease renewals through needs analysis and ROI presentations
  • Prepare catalogs, PowerPoint presentations, and cost spreadsheets in accordance with client product requests and within budgetary parameters.
  • Develop concepts and procedures, analyze and resolve general ledger interfaces with computerize payroll, time tracking and project accounting system.
  • Install and maintain software, hardware and networking and troubleshoot computer systems for problems ranging from software incompatibilities to electrical problems.

Sales support representative example responsibilities.

  • Manage internal CRM and inventory software to track and input sales orders, account history, and stock allocation.
  • Facilitate the transition from AS400 to JDE operating system.
  • Utilize all programs, systems, and procedures of windows operating systems.
  • Help customers troubleshoot technical issues with their computers, process customer transactions and handle escalate issues.
  • Assist in setting up and checking EDI data from customers, brokers, carriers, and truckers.
  • Work collaboratively with sales representatives and regional vice presidents to produce cost proposals, problem solve and troubleshoot issues.
  • Show more

Key account representative vs sales support representative skills

Common key account representative skills
  • Business Development, 15%
  • Account Management, 12%
  • Product Knowledge, 12%
  • Post Sales, 10%
  • Customer Complaints, 7%
  • CRM, 5%
Common sales support representative skills
  • Sales Support, 16%
  • Phone Calls, 10%
  • POS, 8%
  • Product Knowledge, 7%
  • Customer Complaints, 6%
  • Customer Inquiries, 6%