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The differences between lead sales representatives and associate sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a lead sales representative, becoming an associate sales representative takes usually requires 2-4 years. Additionally, a lead sales representative has an average salary of $54,079, which is higher than the $51,007 average annual salary of an associate sales representative.
The top three skills for a lead sales representative include cleanliness, customer service and POS. The most important skills for an associate sales representative are work ethic, patients, and product knowledge.
| Lead Sales Representative | Associate Sales Representative | |
| Yearly salary | $54,079 | $51,007 |
| Hourly rate | $26.00 | $24.52 |
| Growth rate | - | 4% |
| Number of jobs | 404,430 | 333,049 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 48% | Bachelor's Degree, 59% |
| Average age | 43 | 47 |
| Years of experience | 6 | 4 |
A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.
The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.
Lead sales representatives and associate sales representatives have different pay scales, as shown below.
| Lead Sales Representative | Associate Sales Representative | |
| Average salary | $54,079 | $51,007 |
| Salary range | Between $32,000 And $89,000 | Between $37,000 And $68,000 |
| Highest paying City | - | Boston, MA |
| Highest paying state | - | Massachusetts |
| Best paying company | - | Verint |
| Best paying industry | - | Health Care |
There are a few differences between a lead sales representative and an associate sales representative in terms of educational background:
| Lead Sales Representative | Associate Sales Representative | |
| Most common degree | Bachelor's Degree, 48% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Delhi | SUNY College of Technology at Alfred |
Here are the differences between lead sales representatives' and associate sales representatives' demographics:
| Lead Sales Representative | Associate Sales Representative | |
| Average age | 43 | 47 |
| Gender ratio | Male, 55.1% Female, 44.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 9% | 6% |