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Lead sales representative vs sales support representative

The differences between lead sales representatives and sales support representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a lead sales representative, becoming a sales support representative takes usually requires 2-4 years. Additionally, a lead sales representative has an average salary of $54,079, which is higher than the $38,310 average annual salary of a sales support representative.

The top three skills for a lead sales representative include cleanliness, customer service and POS. The most important skills for a sales support representative are sales support, phone calls, and POS.

Lead sales representative vs sales support representative overview

Lead Sales RepresentativeSales Support Representative
Yearly salary$54,079$38,310
Hourly rate$26.00$18.42
Growth rate-4%
Number of jobs404,430319,292
Job satisfaction--
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 55%
Average age4347
Years of experience64

What does a lead sales representative do?

A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.

What does a sales support representative do?

A sales support representative is responsible for assisting the complex operations of sales departments, performing administrative duties under the supervision of a direct manager. Sales support representatives' tasks include acknowledging and encoding customers' orders in the system, processing payments, responding to the customers' inquiries and concerns about the products, writing sales reports, and updating the customer of the shipment details. They also support the sales representatives on selling goods and services to potential customers by creating marketing materials and communicating with customers over the phone and e-mail to generate revenues and increase profits.

Lead sales representative vs sales support representative salary

Lead sales representatives and sales support representatives have different pay scales, as shown below.

Lead Sales RepresentativeSales Support Representative
Average salary$54,079$38,310
Salary rangeBetween $32,000 And $89,000Between $30,000 And $48,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-NetApp
Best paying industry-Finance

Differences between lead sales representative and sales support representative education

There are a few differences between a lead sales representative and a sales support representative in terms of educational background:

Lead Sales RepresentativeSales Support Representative
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 55%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Alfred

Lead sales representative vs sales support representative demographics

Here are the differences between lead sales representatives' and sales support representatives' demographics:

Lead Sales RepresentativeSales Support Representative
Average age4347
Gender ratioMale, 55.1% Female, 44.9%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage9%6%

Differences between lead sales representative and sales support representative duties and responsibilities

Lead sales representative example responsibilities.

  • Lead CRM and software training with the dealership's BDR teams; purchase order arrangements track contracts and collect payments
  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Utilize computer programs such as word, excel and PowerPoint to help create teaching tools.
  • Maintain customer accounts with customer relationship management (CRM) database and ensure timely payments of all outstanding balances.
  • Assist clients in selection and completion of purchases including sales using POS system and assist in monitoring and logging inventory.
  • Present PowerPoint presentations in a classroom environment to regional managers.
  • Show more

Sales support representative example responsibilities.

  • Manage internal CRM and inventory software to track and input sales orders, account history, and stock allocation.
  • Facilitate the transition from AS400 to JDE operating system.
  • Utilize all programs, systems, and procedures of windows operating systems.
  • Help customers troubleshoot technical issues with their computers, process customer transactions and handle escalate issues.
  • Assist in setting up and checking EDI data from customers, brokers, carriers, and truckers.
  • Work collaboratively with sales representatives and regional vice presidents to produce cost proposals, problem solve and troubleshoot issues.
  • Show more

Lead sales representative vs sales support representative skills

Common lead sales representative skills
  • Cleanliness, 87%
  • Customer Service, 3%
  • POS, 2%
  • Product Knowledge, 2%
  • Medicare, 1%
  • Outbound Calls, 1%
Common sales support representative skills
  • Sales Support, 16%
  • Phone Calls, 10%
  • POS, 8%
  • Product Knowledge, 7%
  • Customer Complaints, 6%
  • Customer Inquiries, 6%