Premise sales representative vs retail sales representative

The differences between premise sales representatives and retail sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a premise sales representative has an average salary of $46,405, which is higher than the $37,907 average annual salary of a retail sales representative.

The top three skills for a premise sales representative include wine, customer service and POS. The most important skills for a retail sales representative are retail sales, retail store, and POS.

Premise sales representative vs retail sales representative overview

	Premise Sales Representative	Retail Sales Representative
Yearly salary	$46,405	$37,907
Hourly rate	$22.31	$18.22
Growth rate	4%	-
Number of jobs	121,579	391,763
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 58%
Average age	47	41
Years of experience	4	-

What does a premise sales representative do?

A premise sales representative is an individual who develops and maintains relationships with off-premise and on-premise accounts across a covered territory. Premise sales representatives must achieve sales goals through proactive cold calling to businesses and the use of strategic sales methods to attain new business while servicing the existing business. They are required to provide excellent customer service by assisting managers and by handling customer service complaints professionally. Premise sales representatives must also deliver sales presentations that describe products and their prices.

What does a retail sales representative do?

A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.

Premise sales representative vs retail sales representative salary

Premise sales representatives and retail sales representatives have different pay scales, as shown below.

	Premise Sales Representative	Retail Sales Representative
Average salary	$46,405	$37,907
Salary range	Between $28,000 And $74,000	Between $28,000 And $50,000
Highest paying City	-	Portland, ME
Highest paying state	-	Maine
Best paying company	-	Pella
Best paying industry	-	Manufacturing

Differences between premise sales representative and retail sales representative education

There are a few differences between a premise sales representative and a retail sales representative in terms of educational background:

	Premise Sales Representative	Retail Sales Representative
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 58%
Most common major	Business	Business
Most common college	University of Pennsylvania	-

Premise sales representative vs retail sales representative demographics

Here are the differences between premise sales representatives' and retail sales representatives' demographics:

	Premise Sales Representative	Retail Sales Representative
Average age	47	41
Gender ratio	Male, 61.7% Female, 38.3%	Male, 54.6% Female, 45.4%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.8% American Indian and Alaska Native, 0.2%	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6%
LGBT Percentage	6%	7%

Differences between premise sales representative and retail sales representative duties and responsibilities

Premise sales representative example responsibilities.

Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
Participate in weekly meetings with production, MRP, inventory control to discuss replenishment and customer orders that are late.
Build displays and help pack out warehouse load and DSD load.
Work with bars, restaurants, and night clubs on a daily basis to promote and sell the extensive MillerCoors portfolio.
Coordinate and organize wine presentations for account patrons.
Secure placement and maximum utilization of generic and thematic POS materials.

Retail sales representative example responsibilities.

Track leads, manage business opportunity, and initiate sales promotions using Siebel CRM.
Achieve quarterly and yearly bonus goals by controlling business expenses and effectively managing payroll costs.
Train new RSC members on sales techniques.
Complete daily office visit entries through CRM.
Conduct WebEx & PowerPoint presentations over the phone.
Used passion for technology and resourcefulness to generate sales.

Premise sales representative vs retail sales representative skills

Common premise sales representative skills

Wine, 30%
Customer Service, 9%
POS, 7%
Sales Presentations, 4%
Product Knowledge, 4%
Delivery Dates, 4%

Common retail sales representative skills

Retail Sales, 30%
Retail Store, 17%
POS, 12%
Store Management, 7%
Customer Relationships, 4%
Broadband, 3%

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Premise Sales Representative
Premise Sales Representative vs Retail Sales Representative

Updated January 8, 2025

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