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Sales representative vs sales manager

The differences between sales representatives and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a sales representative, becoming a sales manager takes usually requires 6-8 years. Additionally, a sales manager has an average salary of $73,952, which is higher than the $56,591 average annual salary of a sales representative.

The top three skills for a sales representative include sales process, product knowledge and customer service. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Sales representative vs sales manager overview

Sales RepresentativeSales Manager
Yearly salary$56,591$73,952
Hourly rate$27.21$35.55
Growth rate4%5%
Number of jobs205,456119,066
Job satisfaction4.335
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 63%
Average age4746
Years of experience48

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Sales representative vs sales manager salary

Sales representatives and sales managers have different pay scales, as shown below.

Sales RepresentativeSales Manager
Average salary$56,591$73,952
Salary rangeBetween $33,000 And $94,000Between $42,000 And $129,000
Highest paying CityBoston, MAJersey City, NJ
Highest paying stateMassachusettsNew Jersey
Best paying companyGoogleCapgemini
Best paying industryPharmaceutical-

Differences between sales representative and sales manager education

There are a few differences between a sales representative and a sales manager in terms of educational background:

Sales RepresentativeSales Manager
Most common degreeBachelor's Degree, 54%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Southern California

Sales representative vs sales manager demographics

Here are the differences between sales representatives' and sales managers' demographics:

Sales RepresentativeSales Manager
Average age4746
Gender ratioMale, 58.1% Female, 41.9%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage6%7%

Differences between sales representative and sales manager duties and responsibilities

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
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Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
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Sales representative vs sales manager skills

Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%