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Channel sales representative vs business sales representative

The differences between channel sales representatives and business sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a channel sales representative and a business sales representative. Additionally, a channel sales representative has an average salary of $66,190, which is higher than the $58,288 average annual salary of a business sales representative.

The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for a business sales representative are business sales, customer accounts, and customer service.

Channel sales representative vs business sales representative overview

Channel Sales RepresentativeBusiness Sales Representative
Yearly salary$66,190$58,288
Hourly rate$31.82$28.02
Growth rate4%4%
Number of jobs215,005226,438
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Average age4747
Years of experience44

What does a channel sales representative do?

A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.

What does a business sales representative do?

A business sales representative's role is to develop strategies in identifying leads and opportunities to secure sales. Their responsibilities revolve around reaching out to clients to offer products and services, discussing the pricing and specifications of products, processing payments, and gathering necessary client information. They may also arrange appointments with clients to negotiate and sign contracts. Furthermore, as a business sales representative, it is essential to produce progress reports and presentations, handle issues and complaints, maintain records of all transactions, and regularly update databases.

Channel sales representative vs business sales representative salary

Channel sales representatives and business sales representatives have different pay scales, as shown below.

Channel Sales RepresentativeBusiness Sales Representative
Average salary$66,190$58,288
Salary rangeBetween $45,000 And $97,000Between $31,000 And $108,000
Highest paying CityLas Vegas, NVBothell, WA
Highest paying stateNevadaWashington
Best paying companyMicrosoftAmazon
Best paying industryTechnology-

Differences between channel sales representative and business sales representative education

There are a few differences between a channel sales representative and a business sales representative in terms of educational background:

Channel Sales RepresentativeBusiness Sales Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredStanford University

Channel sales representative vs business sales representative demographics

Here are the differences between channel sales representatives' and business sales representatives' demographics:

Channel Sales RepresentativeBusiness Sales Representative
Average age4747
Gender ratioMale, 67.2% Female, 32.8%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between channel sales representative and business sales representative duties and responsibilities

Channel sales representative example responsibilities.

  • Adopt new CRM software to manage existing customers while providing training on update systems.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Maintain accurate up-to-date activity and opportunity reports in Microsoft CRM software.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Business sales representative example responsibilities.

  • Lead recruitment and marketing efforts via social media channels such as LinkedIn, Google+, Facebook, etc.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist with coordinating and organizing marketing projects such as direct mail and team telemarketing initiatives.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist in the training of newly hire salespeople on technical aspects of CCTV camera systems.
  • Maintain a neat display kiosk that are up to par with Costco's standards
  • Show more

Channel sales representative vs business sales representative skills

Common channel sales representative skills
  • Lead Generation, 28%
  • Direct Sales, 22%
  • Channel Sales, 19%
  • Sales Cycle, 16%
  • Sales REP, 3%
  • Channel Development, 2%
Common business sales representative skills
  • Business Sales, 13%
  • Customer Accounts, 12%
  • Customer Service, 11%
  • Business Relationships, 11%
  • Lead Generation, 11%
  • Security Industry, 6%