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The differences between digital marketing strategists and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital marketing strategist, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $65,114 average annual salary of a digital marketing strategist.
The top three skills for a digital marketing strategist include digital marketing, google analytics and email marketing. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Marketing Strategist | Digital Marketing Consultant | |
| Yearly salary | $65,114 | $71,064 |
| Hourly rate | $31.30 | $34.17 |
| Growth rate | 10% | 19% |
| Number of jobs | 92,459 | 99,520 |
| Job satisfaction | 4 | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital marketing strategists and digital marketing consultants have different pay scales, as shown below.
| Digital Marketing Strategist | Digital Marketing Consultant | |
| Average salary | $65,114 | $71,064 |
| Salary range | Between $48,000 And $87,000 | Between $49,000 And $101,000 |
| Highest paying City | Jersey City, NJ | Washington, DC |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Northern Trust | Booz Allen Hamilton |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a digital marketing strategist and a digital marketing consultant in terms of educational background:
| Digital Marketing Strategist | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing strategists' and digital marketing consultants' demographics:
| Digital Marketing Strategist | Digital Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 55.9% Female, 44.1% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |