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Key account representative vs key account manager

The differences between key account representatives and key account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a key account representative, becoming a key account manager takes usually requires 6-8 years. Additionally, a key account manager has an average salary of $102,315, which is higher than the $48,841 average annual salary of a key account representative.

The top three skills for a key account representative include business development, account management and product knowledge. The most important skills for a key account manager are account management, customer service, and patients.

Key account representative vs key account manager overview

Key Account RepresentativeKey Account Manager
Yearly salary$48,841$102,315
Hourly rate$23.48$49.19
Growth rate4%5%
Number of jobs236,207160,992
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age4746
Years of experience48

What does a key account representative do?

A key account representative identifies opportunities for increasing sales and defines outreach strategies. Key account representatives find, develop, and maintain customer accounts. The account representatives serve as the main point of contact between an organization and its clients. They make regular communication with the clients, address their concerns, and track their transactions and payments. Part of their job is to present expanded and new opportunities to the clients. They have to be adaptable and have empathy in performing their job. Among the skills they need to develop include people or communication skills, relationship building, and time management.

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

Key account representative vs key account manager salary

Key account representatives and key account managers have different pay scales, as shown below.

Key Account RepresentativeKey Account Manager
Average salary$48,841$102,315
Salary rangeBetween $34,000 And $69,000Between $75,000 And $138,000
Highest paying City-San Francisco, CA
Highest paying state-Maine
Best paying company-Quidel
Best paying industry-Pharmaceutical

Differences between key account representative and key account manager education

There are a few differences between a key account representative and a key account manager in terms of educational background:

Key Account RepresentativeKey Account Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Southern California

Key account representative vs key account manager demographics

Here are the differences between key account representatives' and key account managers' demographics:

Key Account RepresentativeKey Account Manager
Average age4746
Gender ratioMale, 52.3% Female, 47.7%Male, 68.1% Female, 31.9%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage6%7%

Differences between key account representative and key account manager duties and responsibilities

Key account representative example responsibilities.

  • Evaluate monthly budgets and territory saturation levels quarterly while managing lease renewals through needs analysis and ROI presentations
  • Prepare catalogs, PowerPoint presentations, and cost spreadsheets in accordance with client product requests and within budgetary parameters.
  • Develop concepts and procedures, analyze and resolve general ledger interfaces with computerize payroll, time tracking and project accounting system.
  • Install and maintain software, hardware and networking and troubleshoot computer systems for problems ranging from software incompatibilities to electrical problems.

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
  • Show more

Key account representative vs key account manager skills

Common key account representative skills
  • Business Development, 15%
  • Account Management, 12%
  • Product Knowledge, 12%
  • Post Sales, 10%
  • Customer Complaints, 7%
  • CRM, 5%
Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%