Key account representative vs territory representative

The differences between key account representatives and territory representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a key account representative and a territory representative. Additionally, a key account representative has an average salary of $48,841, which is higher than the $39,761 average annual salary of a territory representative.

The top three skills for a key account representative include business development, account management and product knowledge. The most important skills for a territory representative are customer service, patients, and customer relationships.

Key account representative vs territory representative overview

	Key Account Representative	Territory Representative
Yearly salary	$48,841	$39,761
Hourly rate	$23.48	$19.12
Growth rate	4%	4%
Number of jobs	236,207	155,926
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 83%
Average age	47	47
Years of experience	4	4

What does a key account representative do?

A key account representative identifies opportunities for increasing sales and defines outreach strategies. Key account representatives find, develop, and maintain customer accounts. The account representatives serve as the main point of contact between an organization and its clients. They make regular communication with the clients, address their concerns, and track their transactions and payments. Part of their job is to present expanded and new opportunities to the clients. They have to be adaptable and have empathy in performing their job. Among the skills they need to develop include people or communication skills, relationship building, and time management.

What does a territory representative do?

A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.

Key account representative vs territory representative salary

Key account representatives and territory representatives have different pay scales, as shown below.

	Key Account Representative	Territory Representative
Average salary	$48,841	$39,761
Salary range	Between $34,000 And $69,000	Between $31,000 And $50,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between key account representative and territory representative education

There are a few differences between a key account representative and a territory representative in terms of educational background:

	Key Account Representative	Territory Representative
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	SUNY College of Technology at Alfred

Key account representative vs territory representative demographics

Here are the differences between key account representatives' and territory representatives' demographics:

	Key Account Representative	Territory Representative
Average age	47	47
Gender ratio	Male, 52.3% Female, 47.7%	Male, 62.6% Female, 37.4%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between key account representative and territory representative duties and responsibilities

Key account representative example responsibilities.

Evaluate monthly budgets and territory saturation levels quarterly while managing lease renewals through needs analysis and ROI presentations
Prepare catalogs, PowerPoint presentations, and cost spreadsheets in accordance with client product requests and within budgetary parameters.
Develop concepts and procedures, analyze and resolve general ledger interfaces with computerize payroll, time tracking and project accounting system.
Install and maintain software, hardware and networking and troubleshoot computer systems for problems ranging from software incompatibilities to electrical problems.

Territory representative example responsibilities.

Manage and develop an extensive sales pipeline using SalesForce CRM products and phone-orient lead development techniques.
Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
Design and facilitate educational and informative sales presentations and workshops for patients, family members, physicians and nurses.
Promote portfolio of products from multiple therapeutic classes to internal medicine, cardiology, allergy and pulmonology and family practice.
Develop product advocates in the cardiology space to influence usage at the primary care level.
Use computer systems (CRM) to track opportunities, update customer records, and record sales activity.

Key account representative vs territory representative skills

Common key account representative skills

Business Development, 15%
Account Management, 12%
Product Knowledge, 12%
Post Sales, 10%
Customer Complaints, 7%
CRM, 5%

Common territory representative skills

Customer Service, 12%
Patients, 10%
Customer Relationships, 9%
CRM, 9%
Territory Development, 6%
Food Handling, 5%

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Key Account Representative
Key Account Representative vs Territory Representative

Updated January 8, 2025

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