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The differences between lead sales representatives and retail sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead sales representative has an average salary of $54,079, which is higher than the $37,907 average annual salary of a retail sales representative.
The top three skills for a lead sales representative include cleanliness, customer service and POS. The most important skills for a retail sales representative are retail sales, retail store, and POS.
| Lead Sales Representative | Retail Sales Representative | |
| Yearly salary | $54,079 | $37,907 |
| Hourly rate | $26.00 | $18.22 |
| Growth rate | - | - |
| Number of jobs | 404,430 | 391,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 48% | Bachelor's Degree, 58% |
| Average age | 43 | 41 |
| Years of experience | 6 | - |
A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.
A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.
Lead sales representatives and retail sales representatives have different pay scales, as shown below.
| Lead Sales Representative | Retail Sales Representative | |
| Average salary | $54,079 | $37,907 |
| Salary range | Between $32,000 And $89,000 | Between $28,000 And $50,000 |
| Highest paying City | - | Portland, ME |
| Highest paying state | - | Maine |
| Best paying company | - | Pella |
| Best paying industry | - | Manufacturing |
There are a few differences between a lead sales representative and a retail sales representative in terms of educational background:
| Lead Sales Representative | Retail Sales Representative | |
| Most common degree | Bachelor's Degree, 48% | Bachelor's Degree, 58% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Delhi | - |
Here are the differences between lead sales representatives' and retail sales representatives' demographics:
| Lead Sales Representative | Retail Sales Representative | |
| Average age | 43 | 41 |
| Gender ratio | Male, 55.1% Female, 44.9% | Male, 54.6% Female, 45.4% |
| Race ratio | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 9% | 7% |