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Lead sales representative vs retail sales representative

The differences between lead sales representatives and retail sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead sales representative has an average salary of $54,079, which is higher than the $37,907 average annual salary of a retail sales representative.

The top three skills for a lead sales representative include cleanliness, customer service and POS. The most important skills for a retail sales representative are retail sales, retail store, and POS.

Lead sales representative vs retail sales representative overview

Lead Sales RepresentativeRetail Sales Representative
Yearly salary$54,079$37,907
Hourly rate$26.00$18.22
Growth rate--
Number of jobs404,430391,763
Job satisfaction--
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 58%
Average age4341
Years of experience6-

What does a lead sales representative do?

A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.

What does a retail sales representative do?

A retail salesperson's responsibility is to sell products and provide necessary information to the consumers to convince them of availing items. Retail salesperson's duties include coordinating with promotional programs, recommending strategies to increase sales, answering customer's inquiries, and escalating any concerns to the management that might affect the company's sales performance. A retail salesperson must have excellent communication skills to build a good rapport with the customers and assist them with their needs. A retail salesperson also helps with inventories and documenting a customer's suggestion for service improvement.

Lead sales representative vs retail sales representative salary

Lead sales representatives and retail sales representatives have different pay scales, as shown below.

Lead Sales RepresentativeRetail Sales Representative
Average salary$54,079$37,907
Salary rangeBetween $32,000 And $89,000Between $28,000 And $50,000
Highest paying City-Portland, ME
Highest paying state-Maine
Best paying company-Pella
Best paying industry-Manufacturing

Differences between lead sales representative and retail sales representative education

There are a few differences between a lead sales representative and a retail sales representative in terms of educational background:

Lead Sales RepresentativeRetail Sales Representative
Most common degreeBachelor's Degree, 48%Bachelor's Degree, 58%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at Delhi-

Lead sales representative vs retail sales representative demographics

Here are the differences between lead sales representatives' and retail sales representatives' demographics:

Lead Sales RepresentativeRetail Sales Representative
Average age4341
Gender ratioMale, 55.1% Female, 44.9%Male, 54.6% Female, 45.4%
Race ratioBlack or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.9% Asian, 6.9% White, 56.4% American Indian and Alaska Native, 0.6%
LGBT Percentage9%7%

Differences between lead sales representative and retail sales representative duties and responsibilities

Lead sales representative example responsibilities.

  • Lead CRM and software training with the dealership's BDR teams; purchase order arrangements track contracts and collect payments
  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Utilize computer programs such as word, excel and PowerPoint to help create teaching tools.
  • Maintain customer accounts with customer relationship management (CRM) database and ensure timely payments of all outstanding balances.
  • Assist clients in selection and completion of purchases including sales using POS system and assist in monitoring and logging inventory.
  • Present PowerPoint presentations in a classroom environment to regional managers.
  • Show more

Retail sales representative example responsibilities.

  • Track leads, manage business opportunity, and initiate sales promotions using Siebel CRM.
  • Achieve quarterly and yearly bonus goals by controlling business expenses and effectively managing payroll costs.
  • Train new RSC members on sales techniques.
  • Complete daily office visit entries through CRM.
  • Conduct WebEx & PowerPoint presentations over the phone.
  • Used passion for technology and resourcefulness to generate sales.
  • Show more

Lead sales representative vs retail sales representative skills

Common lead sales representative skills
  • Cleanliness, 87%
  • Customer Service, 3%
  • POS, 2%
  • Product Knowledge, 2%
  • Medicare, 1%
  • Outbound Calls, 1%
Common retail sales representative skills
  • Retail Sales, 30%
  • Retail Store, 17%
  • POS, 12%
  • Store Management, 7%
  • Customer Relationships, 4%
  • Broadband, 3%