Marketing administrator vs graphic designer, marketing

The differences between marketing administrators and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing administrator, becoming a graphic designer, marketing takes usually requires 6-12 months. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Marketing administrator vs graphic designer, marketing overview

	Marketing Administrator	Graphic Designer, Marketing
Yearly salary	$68,147	$48,763
Hourly rate	$32.76	$23.44
Growth rate	19%	3%
Number of jobs	127,569	115,113
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 71%
Average age	37	38
Years of experience	6	12

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Marketing administrator vs graphic designer, marketing salary

Marketing administrators and graphic designers, marketing have different pay scales, as shown below.

	Marketing Administrator	Graphic Designer, Marketing
Average salary	$68,147	$48,763
Salary range	Between $46,000 And $99,000	Between $34,000 And $69,000
Highest paying City	Dover, DE	Santa Rosa, CA
Highest paying state	Alaska	Washington
Best paying company	Fox News	Apple
Best paying industry	Finance	Technology

Differences between marketing administrator and graphic designer, marketing education

There are a few differences between a marketing administrator and a graphic designer, marketing in terms of educational background:

	Marketing Administrator	Graphic Designer, Marketing
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 71%
Most common major	Business	Graphic Design
Most common college	University of Georgia	University of Pennsylvania

Marketing administrator vs graphic designer, marketing demographics

Here are the differences between marketing administrators' and graphic designers, marketing' demographics:

	Marketing Administrator	Graphic Designer, Marketing
Average age	37	38
Gender ratio	Male, 21.3% Female, 78.7%	Male, 39.9% Female, 60.1%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	13%

Differences between marketing administrator and graphic designer, marketing duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Graphic designer, marketing example responsibilities.

Manage company website by editing content and updating news and promotions keeping information current using CSS.
Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
Used CSS to update online newsletter templates to comply with company branding.
Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.

Marketing administrator vs graphic designer, marketing skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common graphic designer, marketing skills

Adobe Creative Suite, 6%
Brochures, 5%
Blog Posts, 4%
Adobe Photoshop, 4%
Graphic Design, 4%
Flyers, 4%

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Marketing Administrator
Marketing Administrator vs Graphic Designer, Marketing

Updated January 8, 2025

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