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The differences between marketing administrators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing administrator and a marketing communications coordinator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Administrator | Marketing Communications Coordinator | |
| Yearly salary | $68,147 | $49,151 |
| Hourly rate | $32.76 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 127,569 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing administrators and marketing communications coordinators have different pay scales, as shown below.
| Marketing Administrator | Marketing Communications Coordinator | |
| Average salary | $68,147 | $49,151 |
| Salary range | Between $46,000 And $99,000 | Between $36,000 And $67,000 |
| Highest paying City | Dover, DE | San Francisco, CA |
| Highest paying state | Alaska | New Jersey |
| Best paying company | Fox News | Avid |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing administrator and a marketing communications coordinator in terms of educational background:
| Marketing Administrator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing administrators' and marketing communications coordinators' demographics:
| Marketing Administrator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 21.3% Female, 78.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |