Marketing administrator vs marketing data analyst

The differences between marketing administrators and marketing data analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing administrator and a marketing data analyst. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a marketing data analyst are digital marketing, power bi, and data analysis.

Marketing administrator vs marketing data analyst overview

	Marketing Administrator	Marketing Data Analyst
Yearly salary	$68,147	$73,938
Hourly rate	$32.76	$35.55
Growth rate	19%	19%
Number of jobs	127,569	160,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 69%
Average age	37	37
Years of experience	6	6

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does a marketing data analyst do?

A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.

Marketing administrator vs marketing data analyst salary

Marketing administrators and marketing data analysts have different pay scales, as shown below.

	Marketing Administrator	Marketing Data Analyst
Average salary	$68,147	$73,938
Salary range	Between $46,000 And $99,000	Between $52,000 And $103,000
Highest paying City	Dover, DE	San Francisco, CA
Highest paying state	Alaska	Washington
Best paying company	Fox News	Meta
Best paying industry	Finance	Technology

Differences between marketing administrator and marketing data analyst education

There are a few differences between a marketing administrator and a marketing data analyst in terms of educational background:

	Marketing Administrator	Marketing Data Analyst
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing administrator vs marketing data analyst demographics

Here are the differences between marketing administrators' and marketing data analysts' demographics:

	Marketing Administrator	Marketing Data Analyst
Average age	37	37
Gender ratio	Male, 21.3% Female, 78.7%	Male, 57.2% Female, 42.8%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing administrator and marketing data analyst duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing data analyst example responsibilities.

Lead strategy sessions to define conversion points and KPIs as well as process for developing and monitoring against benchmarks.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Manage weapon system project websites via SharePoint, including troubleshooting technical issues and developing guidelines for public/private information and user permissions.
Conduct peer review of campaigns and simplify campaign designs for improve performance in Unica.
Leverage CRM database (Hera) for retention and acquisition within the small business segment.
Provide turnkey delivery of key monthly data in support of ETL processes for database platforms.

Marketing administrator vs marketing data analyst skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common marketing data analyst skills

Digital Marketing, 11%
Power Bi, 7%
Data Analysis, 6%
Visualization, 5%
Python, 5%
Google Analytics, 5%

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Marketing Administrator vs Marketing Data Analyst

Updated January 8, 2025

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