Marketing administrator vs marketing & sales specialist

The differences between marketing administrators and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing administrator and a marketing & sales specialist. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $54,214 average annual salary of a marketing & sales specialist.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.

Marketing administrator vs marketing & sales specialist overview

	Marketing Administrator	Marketing & Sales Specialist
Yearly salary	$68,147	$54,214
Hourly rate	$32.76	$26.06
Growth rate	19%	19%
Number of jobs	127,569	209,292
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does a marketing & sales specialist do?

A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.

Marketing administrator vs marketing & sales specialist salary

Marketing administrators and marketing & sales specialists have different pay scales, as shown below.

	Marketing Administrator	Marketing & Sales Specialist
Average salary	$68,147	$54,214
Salary range	Between $46,000 And $99,000	Between $37,000 And $78,000
Highest paying City	Dover, DE	Renton, WA
Highest paying state	Alaska	Washington
Best paying company	Fox News	McKinsey & Company Inc
Best paying industry	Finance	Telecommunication

Differences between marketing administrator and marketing & sales specialist education

There are a few differences between a marketing administrator and a marketing & sales specialist in terms of educational background:

	Marketing Administrator	Marketing & Sales Specialist
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing administrator vs marketing & sales specialist demographics

Here are the differences between marketing administrators' and marketing & sales specialists' demographics:

	Marketing Administrator	Marketing & Sales Specialist
Average age	37	37
Gender ratio	Male, 21.3% Female, 78.7%	Male, 43.7% Female, 56.3%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing administrator and marketing & sales specialist duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing & sales specialist example responsibilities.

Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
Monitor Facebook sites for prompt responses to postings.
Initiate SEO, SEM, plus make media and location choices.
Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
Provide data analysis in support of commercial operations CRM.

Marketing administrator vs marketing & sales specialist skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common marketing & sales specialist skills

Customer Service, 16%
Digital Marketing, 9%
ROI, 7%
Product Line, 5%
Brand Awareness, 5%
PowerPoint, 4%

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Marketing Administrator
Marketing Administrator vs Marketing & Sales Specialist

Updated January 8, 2025

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