Marketing administrator vs marketing supervisor

The differences between marketing administrators and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing administrator, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Marketing administrator vs marketing supervisor overview

	Marketing Administrator	Marketing Supervisor
Yearly salary	$68,147	$64,304
Hourly rate	$32.76	$30.92
Growth rate	19%	10%
Number of jobs	127,569	74,956
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 71%
Average age	37	39
Years of experience	6	10

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing administrator vs marketing supervisor salary

Marketing administrators and marketing supervisors have different pay scales, as shown below.

	Marketing Administrator	Marketing Supervisor
Average salary	$68,147	$64,304
Salary range	Between $46,000 And $99,000	Between $45,000 And $90,000
Highest paying City	Dover, DE	Dix Hills, NY
Highest paying state	Alaska	New York
Best paying company	Fox News	Halliburton
Best paying industry	Finance	Retail

Differences between marketing administrator and marketing supervisor education

There are a few differences between a marketing administrator and a marketing supervisor in terms of educational background:

	Marketing Administrator	Marketing Supervisor
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 71%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing administrator vs marketing supervisor demographics

Here are the differences between marketing administrators' and marketing supervisors' demographics:

	Marketing Administrator	Marketing Supervisor
Average age	37	39
Gender ratio	Male, 21.3% Female, 78.7%	Male, 43.5% Female, 56.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing administrator and marketing supervisor duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing supervisor example responsibilities.

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

Marketing administrator vs marketing supervisor skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common marketing supervisor skills

Customer Satisfaction, 40%
Direct Reports, 31%
Customer Service, 7%
Digital Marketing, 3%
Payroll, 2%
Marketing Campaigns, 2%

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Marketing Administrator
Marketing Administrator vs Marketing Supervisor

Updated January 8, 2025

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