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The differences between marketing coordinators and account coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming an account coordinator takes usually requires 2-4 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $39,973 average annual salary of an account coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for an account coordinator are customer service, data entry, and powerpoint.
| Marketing Coordinator | Account Coordinator | |
| Yearly salary | $48,326 | $39,973 |
| Hourly rate | $23.23 | $19.22 |
| Growth rate | 19% | 8% |
| Number of jobs | 91,281 | 93,480 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Marketing coordinators and account coordinators have different pay scales, as shown below.
| Marketing Coordinator | Account Coordinator | |
| Average salary | $48,326 | $39,973 |
| Salary range | Between $34,000 And $67,000 | Between $29,000 And $54,000 |
| Highest paying City | New York, NY | Washington, DC |
| Highest paying state | New Jersey | New York |
| Best paying company | Keller Williams Capital Properties | The American Musical and Dramatic Academy |
| Best paying industry | Technology | Professional |
There are a few differences between a marketing coordinator and an account coordinator in terms of educational background:
| Marketing Coordinator | Account Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing coordinators' and account coordinators' demographics:
| Marketing Coordinator | Account Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 27.5% Female, 72.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |