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The differences between marketing coordinators and development coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing coordinator, becoming a development coordinator takes usually requires 2-4 years. Additionally, a development coordinator has an average salary of $51,688, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing coordinator include digital marketing, customer service and marketing campaigns. The most important skills for a development coordinator are customer service, powerpoint, and excellent interpersonal.
| Marketing Coordinator | Development Coordinator | |
| Yearly salary | $48,326 | $51,688 |
| Hourly rate | $23.23 | $24.85 |
| Growth rate | 19% | 8% |
| Number of jobs | 91,281 | 83,671 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 73% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
A development coordinator is responsible for planning various programs and events for an organization or company. They primarily focus on securing funding by holding fundraising events, devising programs to increase brand awareness, and even coming up with various campaigns supporting a cause. Most of the development coordinator tasks will revolve around traveling and reaching out to clients, obtaining sponsorships, devising strategies for public relations, securing permits and logistics, seeking organizers and volunteers, and implementing policies of the company.
Marketing coordinators and development coordinators have different pay scales, as shown below.
| Marketing Coordinator | Development Coordinator | |
| Average salary | $48,326 | $51,688 |
| Salary range | Between $34,000 And $67,000 | Between $36,000 And $73,000 |
| Highest paying City | New York, NY | Hercules, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Keller Williams Capital Properties | Ropes & Gray |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing coordinator and a development coordinator in terms of educational background:
| Marketing Coordinator | Development Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between marketing coordinators' and development coordinators' demographics:
| Marketing Coordinator | Development Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 30.2% Female, 69.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 10.5% Unknown, 6.3% Hispanic or Latino, 17.6% Asian, 5.9% White, 59.1% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 12% |